Landing pages are standalone web pages created to capture visitors’ attention and encourage them to take a specific action, like filling out a form, signing up for a newsletter, or making a purchase.
They focus visitors’ attention on a single call-to-action (CTA) and eliminate any distractions that could divert them from the goal.
Although landing pages are a critical aspect of a successful marketing strategy, many businesses and marketers may not understand their purpose or how to make them effective.
This blog delves into the psychology behind landing pages that convert and presents you with actionable steps to create a landing page that converts.
The Importance of a Compelling Offer
A compelling offer is crucial for businesses in the trades industry. Without a strong offer, even the most well-designed landing page may not generate the desired results. Here’s why a compelling offer can make or break a marketing campaign:
- Motivates potential customers to take action: A compelling offer that provides value to potential customers can be the deciding factor in whether or not they take action.
- Sets your business apart from competitors: A unique and valuable offer can help differentiate your business from competitors in the trades industry.
- Encourages repeat business and referrals: A satisfied customer who receives a compelling offer is more likely to return for future services and refer others to your business.
A winning offer can make or break a marketing campaign. Without a strong offer, even the most well-designed landing page may not generate the desired results.
We have worked with countless business owners to formulate a winning offer by focusing on the value they can provide, phrasing it so that it is truly irresistible and maximises the effectiveness of their marketing campaigns.
Want help nailing down your offer? Contact us or download a copy of our Audit & Action Pack to get a step-by-step guide on creating your offer!
Steps To Create A Landing Page That Converts
Step 1: Define Your Objective
Before you start designing your landing page, it’s essential to define your objective. Data shows that 48% of landing pages contain multiple offers, which can confuse visitors and decrease the chances of conversion. Focusing on a single, clear objective can increase conversion rates by 300%.
Step 2: Craft a Compelling Headline
Your headline is the first thing visitors will see on your landing page, and it needs to be attention-grabbing and compelling. Data shows that headlines with numbers, such as “7 Common Causes of Blocked Drains – Let Us Fix the Problem for You” have a 73% higher click-through rate than headlines without numbers.
Step 3: Incorporate Social Proof
Social proof can be a powerful tool in convincing potential customers to take action. Data shows that 92% of consumers read online reviews before making a purchase, and 88% of consumers trust online reviews as much as personal recommendations. Including customer reviews and testimonials can increase conversion rates by up to 34%.
Step 4: Use Scarcity to Create Urgency
Creating a sense of urgency through scarcity can motivate potential customers to take action. Highlight limited availability or time-sensitive offers, such as a limited-time discount, to encourage visitors to take action before it’s too late. Data shows that adding a countdown timer to your landing page can increase conversion rates by up to 147%.
Step 5: Simplify Your Design
Your landing page design should be simple and straightforward, with a clear call-to-action. Data shows that reducing the number of form fields from four to three can increase conversion rates by 50%. A simple and clean design can be more effective in encouraging visitors to take action.
Step 6: Use High Quality Images
Using high-quality images is essential for creating an effective landing page. Research shows that compelling images can increase conversion rates by up to 80%. To make the most of your images, use relevant, high-quality images that support your message and optimise them for fast loading times.
In conclusion, landing pages are a vital component of any successful marketing strategy. By following the six steps outlined in this blog, you can create landing pages that effectively capture visitors’ attention and drive conversions. However, creating a compelling offer is equally important, as it can be the deciding factor in whether a potential customer takes action.
At Tradie Web Guys, we can help you create, publish, and manage landing pages that convert, as well as assist you in formulating a winning offer that will set your business apart from competitors.
Contact us today to learn more about how we can help you achieve your marketing goals.