As a tradie business in Australia, it’s important to have a strong online presence and connect with potential customers in your local area. When they eventually land in Australia, Google Local Ads and Google Guaranteed are two valuable tools that can help you to achieve this.
Google Local Ads is a new advertising platform that allows you to create ads that will appear at the top of Google search results when someone searches for services related to your business.
Being Google Guaranteed means that you have passed Google’s screening and background check process and have been certified as a trusted and reliable business. In this blog, we will explore the benefits of Google Local Ads and Google Guaranteed for tradie businesses in Australia, and how you can use these tools to grow your business.
What Does It Mean To Be Google Guaranteed?
To be Google Guaranteed means that a business has passed Google’s screening and background check process and has been certified by Google as a trusted and reliable business. This certification is only given to businesses that meet Google’s high standards for quality, professionalism, and customer service.
When a business is Google Guaranteed, it means that customers can trust that they will receive high-quality services from the business and that they will be protected against any potential issues or concerns. This can be particularly useful for businesses that provide services such as home repairs or maintenance, as it can give customers added confidence and peace of mind when choosing a business to work with.
In addition, being Google Guaranteed also allows businesses to access certain benefits and features on Google’s advertising platforms, such as Google Local Ads. This can include additional visibility and promotion on Google search, as well as access to tools and resources that can help businesses to be more successful with their advertising efforts.
Overall, being Google Guaranteed is a valuable certification for businesses that want to build trust and credibility with their customers, and access additional benefits and features on Google’s advertising platforms. It is an indication that a business has been certified by Google as a trusted and reliable provider of services, and can provide customers with high-quality services and support.
What Are Google Local Ads, And How Do They Help Tradie Businesses?
Google Local Ads, also known as Google Local Services Ads, is a new advertising platform designed specifically to help tradie businesses connect with customers in their local area. This platform allows tradie businesses to create ads that will appear at the top of Google search results when someone searches for services related to their business, such as “plumber in Sydney” or “electrician in Melbourne.”
One of the main benefits of Google Local Ads for tradie businesses is that it allows them to target their ads to customers in their local area. This means that tradie businesses can reach potential customers who are most likely to be interested in their services, and therefore be more likely to convert into paying customers. This can help tradie businesses to increase their visibility and attract more customers, which can ultimately lead to increased revenue and growth for the business.
Another key benefit of Google Local Ads for tradie businesses is that it allows them to manage their online reputation. Google Local Ads includes a ratings and reviews system that allows customers to provide feedback on their experience with a tradie business. This can help tradie businesses to monitor and manage their online reputation, and address any issues or concerns that customers may have. This can help to build trust and credibility with potential customers, which can be essential for attracting new business and retaining existing customers.
In addition, Google Local Ads also provides tradie businesses with access to valuable data and insights about their customers. This can help tradie businesses to better understand their target audience and tailor their marketing efforts to better meet the needs and preferences of their customers. This can help tradie businesses to be more effective and efficient with their marketing efforts, and ultimately drive better results for their business.
Overall, Google Local Ads is a valuable tool for tradie businesses in Australia. It allows them to reach local customers, manage their online reputation, and gain valuable insights about their target audience. This can help tradie businesses to attract new customers and grow their business, and ultimately be more successful in the competitive tradie market in Australia.
How Is Google Local Ads Different To Google Business/Google My Business?
Google Local Services Ads is a new advertising platform that is designed specifically to help local businesses connect with customers in their area. Google Local Ads allows businesses to create ads that will appear at the top of Google search results when someone searches for services related to their business. This platform includes a ratings and reviews system, as well as access to data and insights about customers, which can help businesses to manage their online reputation and target their marketing efforts.
Google Business, on the other hand, is a platform that allows businesses to create and manage their online presence on Google. This includes creating a business listing on Google Maps and on Google search, as well as managing reviews and ratings from customers. Google Business also provides businesses with access to data and insights about their online presence, such as how customers are interacting with their listing and where they are coming from.
While both platforms are designed to help businesses connect with customers, Google Local Ads is focused specifically on advertising, while Google Business is focused on managing a business’s online presence. Google Local Ads allows businesses to create and run ads that will appear at the top of Google search results, while Google Business allows businesses to create and manage their listing on Google Maps and on Google search. Additionally, Google Local Ads includes a ratings and reviews system and access to data and insights about customers, while these features are not available on Google Business.
How Can A Tradie Business Benefit From Using A CRM With Google Guaranteed Google Local Ads?
A Customer Relationship Management (CRM) system can be a valuable tool for tradie businesses that are using Google Local Ads. With Tradie Web Guys’ custom built CRM for tradies, The Hub – tradie businesses can manage and organise their interactions with customers. This includes tracking customer leads, managing customer data, and automating marketing and sales processes. Additionally, The Hub can also include features such as a booking and calendar function, as well as the ability to manage reviews and ads.
When used in conjunction with Google Local Ads, a CRM system can help tradie businesses to better manage and track the leads that they receive from their ads. This can be particularly useful for tradie businesses that receive a high volume of leads from their ads, as it can help them to organise and prioritise these leads, and ensure that they are following up with each lead in a timely and effective manner. The booking and calendar function available in The Hub can be particularly useful for managing appointments and scheduling, while the reviews and ads management features can help tradie businesses to monitor and manage their online reputation, and optimise their advertising efforts.
In addition, The Hub allows tradie businesses to better understand their customers and tailor their marketing efforts to meet their needs and preferences. This can be particularly useful for tradie businesses that are using Google Local Ads, as it allows them to better target their ads and ensure that they are reaching the right customers at the right time.
Overall, using a CRM system with Google Local Ads can help tradie businesses to be more organised, efficient, and effective with their marketing efforts. It can help them to better manage and track leads from their ads, and gain valuable insights about their customers, which can ultimately help them to grow their business and be more successful in the competitive tradie market.
How Will I Know When Google Local Ads Are Available In Australia For My Tradie Business?
Unfortunately, at the time of writing (2022), Google Local Ads is not currently available in Australia.
However, if you are interested in learning more about this platform and how it can benefit your tradie business, please contact the Tradie Web Guys to get notified when it becomes available in Australia.
If you are already running Google Ads and would like more information on how The Hub can improve your ad performance, help you get better insights and retarget your leads, get in touch with us today.
If you are a US or UK client and already running Google Local Ads, The Hub can fully manage your ads for optimum performance!
LEARN MORE ABOUT THE HUB HERE
Our team can provide you with more information about Google Local Ads, as well as help you to get set up and start using this platform to grow your business.
Contact us today to learn more and get notified about the availability of Google Local Ads in Australia.
