Email enables you to make the most of your database.
Too many tradies are being held back by their own ‘churn and burn’ mentality, when the truth is that a constant cycle of ‘we need more leads’, isn’t going to do much except run you dry.
What businesses should focus on is how they can make the most of every lead and customer that flows through their database – and email is the way to do it.
Through strategy and consistency, email campaigns can connect businesses with past and present customers and generate job leads through information-sharing and value-offering.
The key, however, is getting the structure and system set up to enable this kind of long-term, sustainable communication – which is where we come in.
How email marketing helps tradies and contractors.
When done right, email marketing enables tradies and contractors to more efficiently and effectively connect with job leads and build relationships that turn into sales.
By consistently distributing content that engages readers, offers valuable information and shares deals, businesses can establish themselves as leading providers to potential clients.
Not only this, but email marketing can also be a more affordable alternative to other popular marketing tactics and generate a better return on investment for businesses.
This means that, in addition to enabling businesses to make the most of their databases, email marketing can improve visibility and conversion rates, without breaking the bank.
How Tradie Web Guys handles your email marketing.
When it comes to email, we’re experts in systems, strategy and content creation.
Our team won’t just build custom campaigns to re-engage new and old clients, we’ll also set you up with a complete email marketing system, if you don’t already have one.
Here’s a basic timeline for how we’ll work with you to help you connect more with your database, and make the most of your contact records.
Our team of experts will take a closer look at your records and begin to collate and segment them. We’ll get rid of incomplete, out of date data and build lists of genuine contacts.
At this stage, we’ll build a lead magnet (free resource) and call-to-action to place on your website so you can keep attracting new leads to cycle through your email marketing system.
For this part, we’ll create content and build out a strategy that ensures you continue to remarket to, and communicate with, your database consistently and at appropriate times.
With all the right assets in place, systems set up and strategy prepared, it’s time to hit ‘GO!’.
Wondering how Email Marketing has worked for other tradies?
"From the get go I had old clients that we had not worked with for years getting in touch with us after finding our site and contact details, and re-engaging us"
Not sure if this is what you're looking for?
Email can be a tough egg to crack if this is your first time tackling this type of marketing, so we’re happy to answer any questions or discuss any concerns you might have.
To have a chat with our team, contact us today on 1300 417 297 or email us at [email protected]
Alternatively, if this sounds like the digital marketing solution you’ve been looking for, click the button below!
Ready to make the most of your contact database?
Want to know more? Check out these FAQs
Frequently Asked Questions
Email marketing is a targeted way of communication with potential and existing clients using email. This method can involve newsletters, promotional offers. or updates on your latest services.
Email marketing can help your business reach a wider audience and keep your brand top-of-mind with your subscribers. You can also use email marketing to promote new services or products, send seasonal offers, or simply provide valuable information that your subscribers might find useful.
We provide detailed reporting on the performance of your email campaigns, including open rates, click-through rates, and subscriber engagement. We will help you analyse the data and adjust your strategy accordingly to improve your results.
Simply contact us to schedule a consultation. We will take time to understand your business needs and goals, creating a customised email marketing plan that fits your budget and requirements. From there, we will handle all the details so you can focus on running your business.
