Digital marketing for builders has changed in the last ten years. What was once a tedious and expensive endeavour is now an easily accessible, affordable, and rewarding process. Not only that, but specialist marketing agencies have been developed specifically to help builders like you grow your leads exponentially and close deals faster and smarter.
However, digital marketing can be quite an overwhelming concept to delve into when your daily life is focused on hands-on labour and customer interactions. That’s where Tradie Web Guys comes in! In this blog, we’re going to explain three potent digital marketing tips to help you.
#1 Pre-Construction Marketing
Only marketing projects once they’re complete is a missed opportunity for builders. Sure, waiting until you have a finished product for buyers to interact with sounds logical. Visualising an entire space using only a two-dimensional floor plan leaves much for the imagination. However, today’s technological advancements allow you to have the best of both worlds; the ability to market your projects pre-construction or completion while allowing your prospects to immerse themselves in your vision.
3D rendering artists can breathe life into your floor plans and designs, transforming them into realistic images and videos. They can even allow your prospects to interact with these 3D renderings, moving through the project as if there in-person. Before your project is complete or even started, buyers can visualise their lives within or using it – making them more likely to buy-in.
#2 Engaging Website
Your website is your office, showroom, customer service centre, and portfolio all in one. It’s your digital platform to show off your work, increase your leads, attend to the needs of prospects and customers, and, ultimately, make money. To do this, however, it needs to be:
Easily Found
Prospects will find your website by typing in search terms related to your services in search engines like Google. For this to happen, these search terms and other elements need to be incorporated into your website through SEO (Search Engine Optimisation). SEO increases the quality and quantity of visitors to your website without paying for ads. Learn more about SEO for builders here.
Simple To Use
In today’s world, both time and attention spans are limited. Your website needs to be developed in a way that helps prospects find what they’re looking for quickly and easily. If not, you’ll lose visitors as soon as they arrive.
Mobile-Friendly
Today, most online interactions and transactions happen on mobiles. Your website design needs to work on small screens without any load speed or navigation issues to tap into this audience.
#3 Call In The Cavalry
Our final marketing tip for builders like you is knowing when to ask for help. It’s not like you have ample time on your hands to learn how to develop and design a website and use it to market yourself!
That’s where we come in. At Tradie Web Guys, we develop marketing campaigns for tradies using our tradie background and extensive resources. With us, you will have a dedicated team of digital marketing specialists keeping you informed, inspired, and ahead of your competition.
Contact us now to discuss your needs or get started here!
Related Tag: Marketing for Builders
