Google Ads for tradies

Marketing For Tradies

Google Ads is an amazing tool that enables your business and your business services to be positioned on Google's search engine's 'prime real estate'. Essentially it's a way that you can appear in searches for relevant words and phrases that your potential customers are typing into Google in order to solve a problem they have

What is Google Ads?

Google Ads, formerly Google AdWords, offers us a way that we can appear in search engines searches, by bidding on positions for specific terms.

Effectively, you pay for the privilege to appear in the best places.

The great thing about Google AdWords is that if you need leads, you can control the flow. 

Also, because you’re paying for the right to be there, your position on the search engine is higher on the page, therefore, more visible as you can see below in the pink sections.

Google Ads is also often referred to as: 

  • Pay-per-click
  • SEM (Search Engine Marketing)
  • Google AdWords
  • Paid Marketing

Why you want Google Ads

Google Ads offers you fast results from highly targetted audiences. For example, if you wanted to target your ads to a person that; lives in Melbourne and likes motor racing, you can do that.
Compared to SEO, Google Ads generally deliver results in a faster timeframe and to a more focused target audience.

Things to be wary of

  • 1 Google Ads can be expensive if not executed correctly. Every time someone clicks on your ad, you get charged, so it's very important that the accounts are set up correctly, and the campaigns are regularly monitored and optimised.
  • 2 You can apply as much 'ad-spend' to your campaign as you like, however, you need to understand that if the search term that you are competing on is expensive, then your budget will potentially not go very far. In essence, it's important to have a clear understanding of what you are willing to pay for a lead.
  • 3 The strategy is essential. Without a strategy, you're likely to waste money and not attract the correct audience.

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