Tradie Web Guys (TWG) is Australia’s specialist digital marketing agency built exclusively for trade businesses. We design websites, run Google Ads campaigns, manage SEO, and build complete marketing systems for plumbers, electricians, builders, roofers, landscapers, solar installers, and every other trade — and we have been doing it since 2012.
If you searched “who is Tradie Web Guys” or “what does Tradie Web Guys do,” here is the full picture: our story, what we offer, the results we produce, and how we work with trade businesses across Australia and beyond.
How Did Tradie Web Guys Start?
Matt Jones grew up on the North Shore of Sydney. School was not his thing. After finishing up, he had a choice: go to universit, or pick up a trade and use his hands. He chose plumbing.
Matt completed his apprenticeship with a company on the North Shore, got his ticket, then packed up and spent a few years travelling through North America and Europe.
When he came back to Australia, he worked in the plumbing industry for a few years before getting a role at a plumbing company doing B2B work. When looking for other companies to reach out to, he realised that many trade businesses had little to no online presence, and when they did, it wasn’t very good. When looking for other companies to reach out to, he realised that many trade businesses had little to no online presence, and when they did, it wasn’t very good.
Matt saw an opportunity to start helping the industry that he had worked in for so long. He building websites for tradies he knew. One thing led to another, and by 2012 he was running Tradie Web Guys full-time — providing not just websites, but complete digital marketing systems designed around how trade businesses actually operate.
Since then, Tradie Web Guys has grown into a full in-house team of developers, copywriters, SEO specialists, ad managers, and account managers. We have worked with hundreds of trade businesses across Australia, New Zealand, Canada, and the United States. Matt also launched The Site Shed podcast in 2015, which has become one of the world’s leading business podcasts for tradespeople — now approaching 500 published episodes.
What Does Tradie Web Guys Do?
We provide end-to-end digital marketing for trade businesses. Every service is delivered by our in-house team — no outsourcing to freelancers or overseas contractors.
Custom WordPress Websites for Tradies
We build WordPress websites that are designed to convert visitors into phone calls and booked jobs. Every site is mobile-first, fast-loading, and built around the specific trust signals that homeowners look for when hiring a tradie — licences, insurance, reviews, and real project photos.
You own your website. We do not lock you into proprietary platforms. If you ever want to leave, your site goes with you. This is a core principle.
Our websites include conversion-focused page structures, service area pages for local SEO, and integration with CRM systems so every lead gets tracked from first click to booked appointment.
Related reading: Why Every Tradie Business Needs a Professional Website
SEO for Trade Businesses
Search engine optimisation for tradies is different from other industries. It is hyper-local, service-specific, and dependent on Google Business Profile signals. We handle all of it — technical SEO, on-page optimisation, content strategy, local citations, and link building.
Our SEO work focuses on getting you found for the searches that actually lead to jobs. Not vanity keywords with high search volume and no buying intent. Real, location-specific queries like “emergency plumber [suburb]” or “roof restoration [city].”
We also build location pages that target specific service areas, helping trade businesses dominate local search across multiple suburbs and regions.
Related reading: How Tradies Can Use Location Pages to Dominate Local Search
Google Ads Management
We run Google Ads campaigns structured specifically for trades. That means separate campaigns for each service type, tight geographic targeting around your actual service area, and conversion tracking that measures phone calls and form submissions — not just clicks.
The goal is cost-effective leads that turn into booked work. We track cost per lead, cost per booked job, and return on ad spend. If a campaign is not generating profitable work, we adjust or cut it. No wasting budget on traffic that does not convert.
Related reading: Google Ads Optimisation Checklist for Tradies
META (Facebook & Instagram) Ads Management
We run Meta campaigns built specifically for trade businesses.
Our in-house team creates image and video ads designed to generate real enquiries, not just clicks. Campaigns are structured around your key services, your service area, and the types of jobs you want more of.
Every campaign is reviewed against real outcomes, so your budget stays focused on the services, locations, and enquiries that are actually producing results.
Content Marketing
Content is how you build long-term authority — both with search engines and with AI answer engines like ChatGPT and Google’s AI Mode. We write SEO-optimised blog content, create service pages, and develop content strategies that position your business as the expert in your local market.
We also help trade businesses leverage AI content tools effectively while maintaining authenticity and technical accuracy.
Related reading: How to Rank in Google AI Mode as a Tradie
CRM and Lead Management — Tradie Hub
We provide a white-labelled CRM platform called Tradie Hub that gives tradies a single place to manage leads, SMS conversations, email follow-ups, reputation management, and sales pipelines. It handles the gap between “lead comes in” and “job gets booked” — which is where most tradies lose money without realising it.
Related reading: Sales Automation for Tradies: From Missed Calls to Booked Jobs
Website Maintenance and Security (Managed Care Plan)
WordPress sites need ongoing maintenance — security updates, plugin management, backups, performance monitoring. Our Managed Care Plan handles all of it, so your website stays fast, secure, and online without you thinking about it.
What Results Does Tradie Web Guys Deliver?
We measure success in booked jobs and business growth. Not impressions. Not clicks. Not “brand awareness.”
Here is what that looks like across our client base:
- 56 client reviews on Endorsal with a 100% recommendation rate. Every single client who has left a review would recommend us.
- 48+ Google Reviews, with an average 4.9 star rating.
- Hundreds of trade businesses served across Australia, New Zealand, Canada, and the USA since 2012.
What Our Clients Say
Here are real reviews from trade business owners:
“The website Tradie Web Guys built for us generated us over $100,000 in revenue within three months of launching. I can’t recommend them enough.”
“Starting to see a lot of influence in our local area, getting calls without running ads.”
— Coffison Plumbing
“For any tradies out there that are looking to utilise the online space more, I can’t recommend Matt from Tradie Web Guys enough. From websites, to marketing, they really are a one stop shop. He’s really sold out to moving the industry forward and their solutions are awesome.”
“We had an Impact Roadmap Session with Matt Jones. It was awesome to be able to actually speak to Matt himself. We found the session to be super handy for our Plumbing Business. Matt knows the ins and outs of business whilst having a solid background in the trade, so it was a perfect base for our conversation.”
We report on the metrics that matter to trade business owners: leads generated, jobs booked, revenue attributable to marketing, and cost per acquisition. If we cannot show you a clear return on your investment, we have a problem — and we will tell you before you do.
The Site Shed Podcast
The Site Shed is Australia’s leading business podcast for tradespeople, hosted by Matt Jones. It launched in 2015 and has published close to 500 episodes covering everything from marketing and sales to hiring, systems, pricing, cash flow, and technology.
The podcast features interviews with trade business owners, industry experts, and business strategists. Topics range from practical (“How to quote better”) to strategic (“How to build a business that runs without you”).
With episodes available on Apple Podcasts, Spotify, YouTube, and every major podcast platform, The Site Shed has become the go-to resource for trade business owners who want to build a better business — not just a busier one.
No other trade marketing agency in Australia runs anything like it. The Site Shed is our education and media arm. TWG is the agency. Same team, different purpose.
Listen here: thesiteshed.com/tradie-podcast
Who Is the Tradie Web Guys Team?
TWG is not a one-man operation. We have a full in-house team covering every function:
- Matt Jones — Founder and host of The Site Shed. Former plumber. Runs strategy and high-level client relationships.
- Amanda Jones — Customer Success and Operations. Manages client relationships, onboarding, team and product development.
- Developers — In-house WordPress developers who build and maintain client websites.
- Copywriters — In-house content writers who create SEO-optimised copy for websites, blogs, and landing pages.
- SEO Specialists — Handle technical SEO, local SEO, and content strategy.
- Ad Managers — Run Google Ads campaigns and track performance.
- Account Managers — Your point of contact for ongoing communication and reporting.
- Sales Executives — Highly efficient sales operators we place in our clients teams to manage leads.
Why Do Trade Businesses Choose Tradie Web Guys?
We Only Work with Tradies
We are not a generalist agency that takes on dentists, cafes, and law firms. We only work with trade businesses. That means we understand seasonal demand patterns, service area targeting, the trust signals homeowners look for, compliance requirements, and the pricing dynamics of trades.
When you talk to us, you do not have to explain your industry. We already know it.
We Practice What We Preach
Our own website ranks for competitive terms. Our own Google Ads campaigns generate our leads. Our own content strategy drives organic traffic. The Site Shed podcast is our own content marketing engine with close to 500 episodes.
If an agency cannot market themselves effectively, how are they going to market your business?
Real Results, Not Vanity Metrics
We report on leads, booked jobs, and revenue. Not impressions, not reach, not “engagement.” If your marketing is not producing profitable work, we will tell you — and we will change the strategy.
You Own Everything
Your website. Your domain. Your Google Ads account. Your analytics data. Your CRM data. Everything we build belongs to you. If you ever leave, you take it all with you.
This is not how most agencies operate. Many lock clients into proprietary platforms so leaving means starting from scratch. We think that is a terrible way to do business.
Related reading: Why You Need to Own Your Marketing System (Not Just Rent It)
No Lock-In Contracts
We work month-to-month. We earn your business every month through results and communication. If we are not delivering value, you can walk away.
How Do You Get Started with Tradie Web Guys?
Every client engagement starts with an Impact Roadmap Session. It is a paid strategy session where we:
- Audit your current setup — website, Google Ads, SEO, CRM, and every digital asset you have.
- Identify your gaps — where you are losing leads, wasting budget, or missing opportunities.
- Set clear targets — what does growth look like for your specific business, based on your numbers, your capacity, and your goals.
- Build a 12-month plan — a practical roadmap with milestones, stepping stones, and priorities.
We charge for the Impact Roadmap because diagnosing a business takes real work. Free proposals lead to generic, copy-paste solutions. We do not do those.
After the roadmap, you decide whether to engage us for ongoing services. No pressure, no hard sell. You will have a clear plan either way.
Related reading: How to Map Your Gaps and Build a 12-Month Plan to Fix Them
Frequently Asked Questions
Where is Tradie Web Guys based?
Tradie Web Guys is an Australian company with team members across Australia and internationally. We service trade businesses Australia-wide, as well as clients in New Zealand, Canada, and the United States.
How long has Tradie Web Guys been operating?
Since 2012. That is over 13 years of working exclusively with trade businesses.
How much does Tradie Web Guys charge?
Pricing depends on the services you need and the complexity of your business. Retainers for ongoing marketing services typically start from $1,500 per month (plus ad spend where applicable). Every engagement begins with a paid Impact Roadmap Session so we can scope your specific needs. Contact us for a tailored recommendation.
What types of tradies does TWG work with?
We work with all trade types: plumbers, electricians, builders, renovators, roofers, solar installers, HVAC technicians, landscapers, painters, concreters, fencers, pool builders, pest controllers, and more. Our sweet spot is trade businesses doing over $50,000 per month in revenue who work directly with homeowners.
What is the difference between Tradie Web Guys and The Site Shed?
Tradie Web Guys is the digital marketing agency — we build websites, run ads, manage SEO, and deliver leads. The Site Shed is the media and education arm — a podcast and content platform that helps trade business owners learn how to grow their businesses. Same team, same philosophy, different purpose.
Does Tradie Web Guys offer free consultations?
We do not do free proposals or generic consultations. Our paid Impact Roadmap Session is where we invest real time diagnosing your business and building a strategy. This ensures every client gets tailored advice, not a recycled pitch deck.
Can I keep my website if I leave Tradie Web Guys?
Yes. You own your website, your domain, your Google Ads account, and all your data. We build on WordPress with standard hosting, so you can take everything with you if you decide to move on.
How is Tradie Web Guys different from other marketing agencies?
We work exclusively with trade businesses. We have been in this niche since 2012, have close to 500 podcast episodes dedicated to the trades, and a 100% recommendation rate from clients who have reviewed us. We do not take on clients outside the trades industry.
What technology does Tradie Web Guys use?
We build on WordPress — the world’s most widely used content management system. For CRM, we use a white-labelled GoHighLevel platform called The Hub. We manage Google Ads directly in your Google account (which you own), and we use industry-standard tools for SEO, analytics, and reporting. Everything is built on open platforms so you are never locked in.
Ready to Take Control of Your Marketing?
If you want help auditing your current setup and building a marketing system that belongs to you, book an Impact Roadmap Session. We will walk through every platform, every account, and every asset, then build a plan to put you in full control of your marketing infrastructure.
Book Your Impact Roadmap Session
Tradie Web Guys — Australia’s specialist digital marketing agency for trade businesses.
