OPG Services
OPG Services is a Brisbane-based plumbing and gasfitting business helping local homeowners and businesses across the city. They handle everything from general plumbing and blocked drains to hot water systems, gas work, leak detection, and commercial jobs.
The business already had demand in the market and a solid reputation for getting the job done. What they needed was a clearer growth system to move past the revenue ceiling they had been sitting at.
OPG Services came to Tradie Web Guys with a straightforward goal: grow from around $50k per month to $100k per month, as quickly as possible.
They had tried marketing before, but nothing had created the consistent pipeline they needed. The business was not short on skill or capacity. It was short on a system that could turn demand into booked work at scale.
The question was not whether to invest in plumber advertising. It was which combination of marketing, systems, and sales support would create the fastest path to that first revenue milestone.
Before working with Tradie Web Guys, OPG Services had a common problem for growing trade businesses.
They wanted to increase revenue quickly. But simply rebuilding the website or jumping straight into SEO would not have created the speed they needed. And running Google Ads for plumbers without the right backend systems would have wasted budget on leads that fell through the cracks.
The main challenges were:
OPG Services
Ads Management, CRM, Website Development, SEO, AI Agent
12+ months and ongoing
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We mapped the strategy around the right order of growth.
Instead of starting with the website, we focused first on the campaigns and systems that could create faster movement towards the revenue goal. This is how we approach plumbing company marketing — the sequence matters as much as the individual tactics.
We launched targeted Google Ads campaigns to generate more conversations and enquiries for the business.
Google Ads for plumbers was the right first move because OPG Services needed results quickly. Paid search put the business in front of high-intent local customers who were actively looking for a plumber — rather than waiting months for organic rankings to build.
We managed campaign structure, keyword targeting, ad copy, and budget allocation to keep the cost per lead where it needed to be while scaling volume.
Once the business had more revenue momentum from ads and a working CRM, the website became the next priority.
The old site was not the main bottleneck at the start, but it was limiting the next stage of growth. It lacked the structure, content, and conversion focus needed to support digital marketing for plumbers at a higher level.
We rebuilt the plumbing website design with a clearer focus on services, Brisbane locations, calls to action, social proof, and useful content that would support both paid and organic traffic.
Before increasing lead volume, we implemented a plumber CRM to help capture, track, and manage every new enquiry.
Without this step, more leads would have meant more missed opportunities. The CRM gave OPG Services a clear view of their pipeline, automated follow-up sequences, and ensured no job enquiry was lost between first contact and booking.
AI for plumbers is still a newer part of the digital marketing toolkit, but OPG Services saw the value early.
We deployed an AI agent to strengthen response times and lead handling as enquiry volume increased. This gave the business another layer of support around speed-to-lead — one of the biggest conversion factors in plumber lead generation.
With the new website in place, plumbing SEO became a more relevant part of the growth strategy.
Our SEO for tradies approach structured the website to help OPG Services rank for the plumbing services and locations their customers were already searching for. This included on-page optimisation, service page structure, local SEO signals, and content that supports visibility across Google and AI-driven search experiences.
The long-term goal was to reduce reliance on paid plumber advertising and build a more balanced marketing system where organic traffic carries an increasing share of new enquiries.
The strategy helped OPG Services move quickly through its first growth milestone and build a stronger foundation for what comes next.
Highlights:
This was not just a website project or an ad campaign.
It was a growth roadmap — built in the right order, for where the business was at each stage.
The right move at the start was plumber lead generation through Google Ads, backed by a CRM and AI agent to capture and convert. Once the business had momentum, the website and SEO became the next step in building a marketing system that compounds over time.
Want Results Like This?
Wondering how to grow a plumbing business past the revenue ceiling? Whether you need Google Ads, SEO, a new website, CRM, sales support, or AI — the first step is getting the order right.
Tradie Web Guys helps trade businesses build marketing systems that match where they are now and where they want to be next.
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