Marketing for Roofing Companies Auckland

HDK Long Run Roofing

The Business

HDK Long Run Roofing is a family-owned roofing company in Auckland, led by owner Jesse. Specialising in metal roofing, the company has earned a solid reputation for trustworthiness and quality. With a team of Licensed Building Practitioners (LBPs), qualified quantity surveyors, and project managers, they ensure every job meets the highest standards.

Why They Came to Us

HDK Long Run Roofing wanted to stop relying on subcontracting and secure their own roofing jobs directly. They needed a predictable and scalable way to generate leads and convert them into sales. However, managing inquiries, qualifying prospects, and organising site visits was overwhelming for Jesse, who was already busy working in the field. They also lacked systems to track leads and manage appointments efficiently.

ROAS HDK Roofing
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Client Details

HDK Long Run Roofing

Services Provided

Website, SEO, CRM, Marketing, Sales Executive Program

Timeline

28 days (On Going)

The Challenge

Before working with us, HDK Long Run Roofing faced several issues:

  • Jesse was too busy on-site to handle incoming leads and schedule site visits.
  • No systems were in place to manage leads or contacts effectively.
  • As leads increased, they struggled to keep up with inquiries and appointments, making it difficult to focus on the jobs themselves.

The Solution

To address these challenges, we implemented a comprehensive ads management strategy and supporting systems:

Paid Ads Management

Launched targeted paid advertising campaigns on Google and Facebook to attract high-quality roofing leads.

CRM Implementation

Integrated the Tradie Hub CRM to automate lead tracking, contact management, and follow-ups. Streamlined the booking process for site visits, reducing manual work and increasing efficiency.

Sales Executive Program

Assigned a dedicated sales executive to manage inquiries, qualify leads, and schedule appointments.

Estimation Calculator

Developed an estimation tool to provide prospects with an initial roofing cost at the time of their on site inspection, leading to an increase in close rate.

The Results​

The campaign delivered exceptional results:

  • Week 1: 50 leads generated, resulting in 17 site visits booked.
  • Following Week: 68 leads generated, with 19 site visits booked.
  • Over $805,000 in quotes booked within 28 days.
  • 30 Days: Achieved $87.5K in revenue with a 2919% ROAS.

Jesse is now fully booked with roofing jobs and no longer relies on subcontracting.

HDK Long Run Roofing Case Study
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HDK Long Run Roofing Case Study
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