Bolton EC
Bolton EC is a Perth-based solar and electrical company delivering residential solar, commercial solar, battery storage, EV charging and electrical services.
Before working with Tradie Web Guys, the business had the skill and team to deliver quality solar projects, but they were heavily reliant on subcontracting work from other solar companies.
Bolton EC did not come to us because they needed “more marketing”.
They came to us because they needed control.
At the time, the business was 100% reliant on subcontracting. They were doing the work, but they were not building their own pipeline, their own customer base, or their own sales process.
The goal was to move away from being fed work by other solar companies and start generating their own jobs.
That meant the strategy had to be done in the right order.
The easy assumption would have been to start with a new website.
But that was not the biggest problem.
Bolton EC first needed direct enquiry flow. Then they needed a way to manage those leads. Then they needed sales support. Then they needed team capacity. Only after those foundations were in place did the website and SEO become the right next move.
The challenge was not just solar lead generation.
It was building a marketing and sales system that could turn enquiries into booked work without creating chaos inside the business.
Tradie Web Guys built a staged growth roadmap around Bolton EC, focused on doing the right work in the right order.
The first priority was control. Bolton EC needed to generate their own enquiries, manage those opportunities properly, and turn more conversations into booked solar jobs.
The key stages included:
This order mattered.
A new website at the start would not have solved the real problem. Bolton EC first needed direct demand, a better sales process, and the capacity to deliver more work.
Once those pieces were in place, the website and SEO became growth assets, not just marketing expenses.
Bolton EC
Ads Management, CRM, Website Development, SEO, AI Agent
18 months
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A lot of solar companies think they need more leads.
But more leads are not useful if the business does not have the systems to respond, qualify, quote and close.
For Bolton EC, the win came from building the right sequence:
That is the difference between scattered marketing activity and a roadmap designed to turn demand into booked work.
In roughly 18 months, Bolton EC moved from 100% subcontracting to running their own pipeline.
The business is now turning close to $500K per month and no longer contracting for other solar companies.
Key results included:
– 100% subcontracting to generating their own jobs
– Close to $500K per month in revenue
– A direct solar lead generation system
– Stronger lead follow-up and qualification
– Sales support to move enquiries through the pipeline
– More capacity to deliver booked work
– A rebuilt website designed for SEO
– A stronger foundation for long-term organic growth
– Less dependence on other solar companies for work
The biggest win was not just revenue.
It was control.
Bolton EC now has its own lead flow, sales process, team capacity and digital foundation.
Matt breaks down the strategy behind this project in a short case study video, including why the order of each move mattered.
Jed also shared the full story on The Site Shed podcast, including his experience working with Tradie Web Guys and the journey to 10x revenue.
Want Results Like This?
If your solar business is relying too heavily on subcontracting, referrals or inconsistent lead flow, the answer may not be “more leads”.
It may be the right roadmap.
Tradie Web Guys works with solar, electrical and trade businesses to build marketing and sales systems that turn demand into booked work.
Start with the right strategy before you invest in the next tactic.
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