The Business
Smart Choice Plumbing is a residential plumbing company based in a major Australian capital city. Backed by years of industry experience, they’ve built a strong local reputation for reliable service and professional workmanship.
Why They Came to Us
Smart Choice Plumbing approached Tradie Web Guys looking to improve their online presence. They were preparing to scale up their local marketing efforts, including Google Ads, and knew their existing website wasn’t up to the task of converting leads at a high rate.
The Challenge
The existing website was outdated, cluttered, and lacked the key elements needed for conversion and search visibility:
- Poor navigation and missing essential pages like “About Us”
- Weak service page structure with limited SEO targeting
- Lack of trust-builders like testimonials, reviews, and project photos
- No clear calls-to-action or mobile-friendly conversion features
- Overall design failed to match the quality and professionalism of the business
The Solution
We delivered a fully SEO-optimised website built on WordPress — ready to support long-term lead generation and marketing campaigns:
- Cleaned up site structure and navigation to improve usability
- Rebuilt all service and location pages with keyword-optimised content
- Added clear CTAs, mobile-first design, and “call now” functionality
- Integrated reviews, trust icons, brand logos, and updated imagery
The Results
Early results are still coming in, but the new website is already showing encouraging signs of stronger lead generation and conversion potential.
