Marketing for Roofing Companies Auckland | HDK Long Run Roofing Case Study
The Business
HDK Long Run Roofing is a family-owned roofing company in Auckland, led by owner Jesse. Specialising in metal roofing, the company has earned a solid reputation for trustworthiness and quality. With a team of Licensed Building Practitioners (LBPs), qualified quantity surveyors, and project managers, they ensure every job meets the highest standards.
Why They Came to Us
HDK Long Run Roofing wanted to stop relying on subcontracting and secure their own roofing jobs directly. They needed a predictable and scalable way to generate leads and convert them into sales. However, managing inquiries, qualifying prospects, and organising site visits was overwhelming for Jesse, who was already busy working in the field. They also lacked systems to track leads and manage appointments efficiently.
Client Details
HDK Long Run Roofing
Services Provided
Website, SEO, CRM, Marketing, Sales Executive Program
Timeline
28 days (On Going)
The Challenge
Before working with us, HDK Long Run Roofing faced several issues:
Jesse was too busy on-site to handle incoming leads and schedule site visits.
No systems were in place to manage leads or contacts effectively.
As leads increased, they struggled to keep up with inquiries and appointments, making it difficult to focus on the jobs themselves.
The Solution
To address these challenges, we implemented a comprehensive ads management strategy and supporting systems:
Integrated the Tradie Hub CRM to automate lead tracking, contact management, and follow-ups.
Streamlined the booking process for site visits, reducing manual work and increasing efficiency.
Developed an estimation tool to provide prospects with an initial roofing cost at the time of their on site inspection, leading to an increase in close rate.
The Results
The campaign delivered exceptional results:
Week 1: 50 leads generated, resulting in 17 site visits booked.
Following Week: 68 leads generated, with 19 site visits booked.
Over $805,000 in quotes booked within 28 days.
30 Days: Achieved $87.5K in revenue with a 2919% ROAS.
Jesse is now fully booked with roofing jobs and no longer relies on subcontracting.
Want Results Like This?
Reach Out To Our Team Today!
If you’re looking to scale your roofing business with high-quality leads and a streamlined sales process, get in touch with our team today!