Plumbing is, without a doubt, one of the leading industries within the home sector, so why are so many plumbers struggling to fill their schedules with consistent work? The answer could lie in how much they’ve invested in professional lead generation.
Professional lead generation is particularly useful for plumbers. Although traditional marketing tactics have their place, your customers are online – even more so since COVID-19. To attract new, warm leads and convert them into repeat customers, you need to be online too. Lead generation allows you to identify your most profitable potential customers, inspire interest in your services, and nurture them until they’re ready to follow-through and hire you.
Our tradie marketing specialists have some useful tips to help you start generating warm leads now and, ultimately, book more jobs. Let’s take a closer look!
Invest In SEO
In simple terms, SEO involves incorporating commonly searched words (keywords) and phrases into your website copy and content. If done well or through SEO services designed for tradies, your website will show up as one of the top results on the first page of Google – the sweet spot, as no consumer dares to look further. The higher you rank in search results, the more plumbing job leads you’ll get. After thorough keyword research, you can even target keywords based on their intent! High intent keywords are used by searchers that are ready to buy-in, almost on impulse.
As SEO algorithms are consistently updated, SEO takes a lot of time, effort, and revisiting. Considering plumbing is a hands-on job, an agency is a cost-effective way to generate leads through SEO. If you’d like to get a better understanding of what an SEO agency can do for you, as a tradie, take a look at our recent blog post.
Make Your Website Your Number 1 Sales Representative
Once your website and content are optimised for SEO, you need to focus on persuading prospects to use your services. This includes visible and accessible call-to-actions, contact information forms, specials and coupons, positive and recent reviews, and of course all the contact information they may need to get hold of you immediately. These elements capture prospects’ interest, encourage them to follow-through and give them countless avenues to do so conveniently.
High quality, consistent content is particularly important, as it is the vehicle through which you communicate your prowess, reliability, and authority as a plumber. Your website should be populated with SEO optimised content that offers your prospects useful information, educates them on your services, and keeps them coming back for more. You could even create a free eBook on plumbing problem prevention tactics that prospects can download after giving you their contact information!
Build An Email List
If you’ve been in the business for a few years, you’ve likely managed to collect a few email addresses. Starting with a handful of contacts is all you need to grow a list of potential customers to which you can send weekly updates, specials on offer, plumbing tips and tricks, and even the option to write a review post receiving your services.
This is essential to generating warm leads and building a loyal customer base, as it keeps you front-of-mind and best be sure that you’ll be the first they think of when a plumbing problem occurs.
And the list goes on and on. There are several lead generation tactics for plumbers to use to strengthen their online presence and, ultimately, increase their customer base and jobs. The marketers at Tradie Web Guys have built a wealth of lead generation strategies for plumbers like you.
With a background in plumbing, Tradie Web Guys acts as a mentor of sorts for plumbers navigating the online world. Whether you need advice or lead generation strategies that actually work for your industry, contact us now!
Related Tag: Lead Generation for Plumbers