Sales Funnel

A sales funnel is a process that see’s potential customers qualify themselves along a journey of communications. Why is this cool? Because at Tradie Web Guys, we can show you how to automate this process, meaning that your sales funnel is busy working for you, while you’re doing other things. With your website as the foundation of your online presence, the sales funnel works through a series of steps that see prospects interested in your products, exchange a contact detail for something of value (normally a download of some sort). If you’d like to learn more about the entire process, check out this short video series we put together, complete with an eBook. Having a sales funnel in place enables you to build a database into your organisation, which is a huge company asset. Typically speaking, when companies are purchased (or acquired) by other companies, they are merely purchasing the database alone. This is because they are purchasing a list of qualified customers, and/or prospects that the company is in communication with. You’re 80% more likely to retain an existing customer than gain a new customer, however all too often we work with organisations that focus 100% of their attention on trying to gain new ones. If a customer has purchased from you in the past (and they have had a good experience), chances are they would be more than happy to purchase from you again. The problem is not with them, it’s with you. You need to be proactive in communicating with them, so that when they need a solution to a problem that you solve, you’re fresh in their minds. Check out the video on this page to see how the sales funnel works and visit here to experience it first hand.