Case Study

Boosting Leads and Conversions With Websites and Marketing For Tree Removalists

Digital Transformation Case Study: Affordable Tree Specialists

About Affordable Tree Specialists

Affordable Tree Specialists is a tree care service based in the Sunshine Coast. They specialise in various tree services such as tree removal, pruning, and maintenance. Despite their expertise, the company struggled with online visibility and engagement, missing out on potential business in their local areas.


Affordable Tree Specialists


Tree Care Team


Queensland, Australian

Why They Came to Us

The primary goal was to generate higher quality leads. Affordable Tree Specialists needed a robust online presence to capture warm-to-hot leads actively searching for tree care services in their region.

Solutions Implemented

Web Development

A sleek, user-friendly website was developed using WordPress with Elementor. This site effectively communicates their services and expertise through professional copywriting.

Local SEO

Their Google Business Profile was optimised, and location-specific pages were created to enhance visibility in local search results, making it easier for nearby clients to find them.

Paid Ads

Targeted Google Ads campaigns were launched to drive immediate traffic to the new website, specifically reaching those who are in urgent need of tree care services.

The Results

The strategy proved highly effective:

  • The website quickly began to attract hundreds of visits.

  • The targeted ads campaign ensured that these were high-quality leads, resulting in a full booking schedule.

  • Enhanced local search rankings and increased reviews solidified their presence in targeted communities, placing them in the Google 3 Pack!


The digital marketing efforts by Tradie Web Guys have transformed Affordable Tree Specialists from an offline entity into a well-known online leader in their field. The strategic use of web development, SEO, and targeted paid ads has not only increased their visibility but also the quality of leads and subsequent bookings.

Is your business ready for a digital transformation?

Contact us today to see how we can tailor a similar strategy to elevate your online presence and business growth.

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