Taking A Website For Plumbers From Good To Great With Content Optimisation

Since beginning their website and marketing journey with Tradie Web Guys, Alkimos Plumbing and Gas has seen more traffic coming to their website than ever before. The combination of strategic website SEO and Google Business place optimisation has put them in front of over 9,000 viewers, resulting in regular leads and improving overall performance each month.
Meet The Alkimos Plumbing Team.

Martin Lockhart had done so well offline that he desired a website that would enhance conversion and serve as a marketing machine for the company. His slogan is “work smarter, not harder,” which is exactly what we hoped this area of marketing would accomplish for his company. 

The Project

Upgrading A Plumbing Website For Search Engine Optimisation

The Results

6 Months of SEO March - Sept 2022

9.48K Views on Google Business Place

Daily Calls Generated From Campaign

Location Focussed Keywords In Ranking Top Position

Increasing Website Pageviews

The Business

Alkimos Plumbing and Gas is an established and growing company in Western Australia that provides plumbing and gas services, both planned and emergency, for a range of residential and commercial clients. Martin Lockhart formed the company 8 years ago, with 19 years in the industry. Having grown his business offline superbly so far, he wanted a website that would increase conversion and be a marketing machine for the company.  His motto is “work smarter, not harder”, which is exactly what we wanted this area of marketing to achieve for his business. 

The Objective

Alkimos Plumbing and Gas has a great reputation offline, but needed to improve their website to compete with other companies in their local area. Tradie Web Guys came up with a strategy rebuild their website to be completely optimised for SEO – both with what you see and what you don’t see. With a content strategy to target specific suburbs and highly sought after services, the plan was laid out to start climbing the ranks in search fairly quickly.

The Challenges

Their old website wasn’t bad to look at, but the formatting and the layout had room for improvement, as well as a need for original images. There was no click-to-call number, and most importantly, the content didn’t integrate keywords that would help Alkimos show up in a search.

The Solution

After auditing the website and discussing goals with the client, we recommended a website rebuild, with our SEO focussed copywriting. A couple of months after launch, Martin added on a moderate spend for Google Ads to diversify his marketing campaign and align with services he wanted to focus on for that season.

To date, which is 4 months after launch, the website is gaining traction on the search engines as well as Google Business Place. The website looks great, has relevant and interesting content, and most importantly – is designed to convert! We look forward to seeing Alkimos Plumbing & Gas dominate in their local area and continue to grow.


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Whether it’s better SEO, a brilliant website, or another digital solution to get you seen in search engines and generate new leads, we’re here to help. 

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