Websites for tradies that increase organic traffic in just a few weeks

Restump My House Perth is an independent family run company making homes safe and functional for Western Australia families. We specialise in restumping, releveling and subfloor rectification work in the Perth and outer suburbs.
Introduction
Restump My House Perth specialises in house restumping and releveling, as well as subfloor rectification of homes in Western Australia. They came to Tradie Web Guys to increase their online presence and in only three months after launch are seeing some great improvement. Check out Matt’s summary in the video!
The Project

Showing up for niche search terms to attract quality leads

Services
Visual Design
Content Writing
Digital Marketing
SEO
CRO
Email Marketing
Maintenance
Elevation Program
Looking for any of these services?
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The Business

Environmental factors can negatively affect the foundations of any home. Restump My House provides house restumping services (and more) to homes in Perth and surrounds. They are a niche business offering custom solutions and take pride in the team’s workmanship and professionalism. Like most builders, they are already busy, but they wanted an online presence that would gather info from leads, build rapport with website users, and get them showing up for their search terms in the local market.

The Objective

Restump My House wanted to show up in search when people needed their service. As what they do is very niche, they needed their website to accurately reflect and promote their services in a way the everyday person could understand.

The Challenges

While the customer’s existing website had a clear message and conversion factors, it was lacking content (keyword specific content) that would assist them in showing up higher up in a search. Fortunately, Tradie Web Guys provides content creation, and so we strategised a content plan for the client and got to work.

Since their service doesn’t have a lot of competition compared to other trades, we wanted to see the results they would get updated website content only before starting on SEO.

The Solution

Restump My House got a full website makeover with new pages added, utilising Tradie Web Guys‘ hosting and website security plan. The website took just over a month to complete.

This business has a lot of work, but our strategy was to organise the information such that it answers more customers’ questions, builds trust, and showcases some of their completed projects (so that customers know what they’re capable of). The new website included addition call to actions, improved formatting, new pages and original photos from the client. It is a modern design that looks great on desktop and mobile!

The content and copywriting was written so that if Restump My House wanted to flip the switch and start SEO, their website would already have the foundations necessary. For now, we will see where content-only updates take them, and reassess over time.

We look forward to seeing the success of this company and their website as the year progresses!

The Results

Check out the amazing results only 3 months after launch!

762% Increase in Organic Search Traffic

Since launching new website

Website Users up 329%

Compared to the previous 3 months

50% of Users Engaging With Website

Clicks, Calls and Time On-Page

The Results 6 Months After Rebuild

Keyword position improvement of 200 places

10.7K Google My Business Impressions

New leads generated monthly

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