Tradie Web Guys make standout websites for plumbers

Hillard Plumbing provide a range of services from roof top to below ground with Gutter Vacuum service, Drain clean jetter and Electric Eel service to Hot Water Units and general plumbing maintenance.
Meet Michael Hillard.
It’s no secret there’s a lot of competition when you are a plumber. With over 25 years of plumbing experience, Michael Hillard knew that there was a benefit to having an online presence that represented his company’s real world success. He approached Tradie Web Guys to find a solution that would make them stand out and within 3 months he had more than 50% of his traffic coming through organic Google searches.
The Project

Optimising organic marketing for a competitive trade

Services
Visual Design
Content Writing
Digital Marketing
SEO
CRO
Email Marketing
Maintenance
Elevation Program
Looking for any of these services?
hillardplumbing-au-featured

The Business

Hillard Plumbing provides Canberra and surrounds with honest and affordable plumbing maintenance services, for both commercial and residential customers. They service a lot of blocked drains and do hot water system installs and maintenance, which are very competitive search terms online.

The Objective

Michael Hillard wanted his business’s website to stand out when someone searches the service and their location (ie. Blocked Drain Belconnen). Designing a website using this Search Engine Optimisation strategy is a great way to gain more relevant traffic, increase sales, reduce ad costs, and improve online visibility.

The Challenges

Their old website needed a redesign to make it more user friendly and encourage users to take action. Simple design changes can make a big difference in conversions, so our Web Development term got to work. The new website would require original content to replace stock images from the old website, as well as purpose written service pages to get their website better ranking on the search engines. The website was to be designed so it could grow and scale as more content became available, and incorporate with our SEO Scale Plan.

The Solution

Michael Hillard purchased a Web Redesign with copywriting, the SEO Scale Plan, and subscribed to our Managed Care Plan. This enabled Tradie Web Guys to design a fantastic website ready to launch with the SEO plan, and maintain the site’s security for the long term.

We designed their new website on the WordPress Customer Management System (CMS) so it could grow over time. It is also a very user friendly platform, so if Michael or any of his term wanted to make additions to the website themselves, they could.

The new website looks more professional, with a crisp feel to it. All their service pages were re-written using SEO strategy, which will have some of the greatest impact on their campaign over time. Users are given frequent opportunities to get in touch, with attractive web forms, click-to-call numbers, and email options presented often on each page. They also have the opportunity to view Hillard Plumbing’s work in a gallery, and read about projects they’ve completed in the ‘Projects‘ page. These additions are recommended to all Tradie Web Guys customers, as it is a great way to keep your website current.

The client is pleased with the finished result, and we can’t wait to see the results once the SEO Scale Plan kicks off!

The Results

First 3 Months After Launch

51% of traffic

coming via Google search

New Leads

Generated Monthly

Increasing number

of monthly users

The Results 6 Months After Rebuild

Keyword position improvement of 200 places

10.7K Google My Business Impressions

New leads generated monthly

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