Clear Messaging Counts On Websites for Industrial Electricians

Precision Control & Electrical doesn't need lots of leads, only a few quality ones to get the most out of their marketing investment. To ensure they were attracting the right customer online, we made several key improvements to their outdated website.
Meet Brad from Precision Control & Electrical.

Precision Control & Electrical provides a wide range of industrial electrical services, from installation and maintenance to automated electrical systems, to help companies fulfil production targets and improve plant operations. They asked Tradie Web Guys to create an appealing, customer-engaged, and lead-generating website that could be used to boost their success.

The Project

Marketing Foundations That Will Attract The Right Leads

The Results

Project Highlights

Strategic and clear messaging portrayed on a fully responsive website

Obvious call to action pathways and navigation leads viewers to forms and phone numbers

SEO optimised content created to help rank for niche search terms over time

The Business

It was imperative that before we started work on their new website that we understood Precision Control’s offering and who their ideal client was. Precision Control & Electrical is a niche electrical business that caters to industrial clients. Unlike most electricians, they do no work in the maintenance space, and do not serve the residential market. 

Anyone who requires the services Precision Control provides will be searching directly for their business, and/or using very specific keywords to describe their electrical needs. We can see six months after launching this site that 45.4% of website visitors are coming through direct search, and 50% through organic search results.

Therefore, the new website needed to effectively showcase the services this company provides, so when someone lands on the website they can quickly ascertain whether Precision Control will meet their needs, and make contact from there.

The Objective

We established several objectives for this website. 

  1. To create strong foundations in a quality built modern website that would serve the company for many years, adapting to growth and marketing initiatives as necessary.
  2. To attract the right customers to make contact by making the messaging on the website clear.
  3. To improve conversions by making the call to actions more straightforward throughout the website
  4. To establish Precision Control & Electrical as an expert authority in their vertical through addition of original imagery, showcasing projects and testimonials.

Due to the specific nature of their work, we agreed early on that SEO or other marketing wasn’t necessary at this time. One of the benefits of being a full service marketing company is that we won’t upsell you products that won’t serve your business. In this instance, a thoughtfully written and built website for industrial electricians was all they needed.

The Solution

The goal of the new website was to get the message across within seconds once someone visits the homepage. Above the fold, where the viewer first lands, is clear, concise, and accurately portrays the company’s services.
 
The service pages saw a revamp using our copywriting content creation service, where the team incorporated SEO principles so that the writing could still rank in search engines, even if only a few people were searching for those terms.
 
Finally, we made it easy for leads to get in touch.
 
While we won’t be doing ongoing marketing for this client, we will be ensuring the security and maintenance of their website with our Managed Care Plan. The client is pleased with the result and we can see there is regular traffic to the site. What more could you want on a website for industrial electricians?
 

Looking for similar results?

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Whether it’s better SEO, a brilliant website, or another digital solution to get you seen in search engines and generate new leads, we’re here to help. 

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