Tradie Web Guys specialises in electrical contractor websites

East Electrical Contractors started because we repeatedly heard “It’s hard to get an electrician” and they wanted to bring back a personal service where you are not just another number. At East Electrical Contractors we only use top quality products and offer a 12 month warranty on all workmanship.
East Electrical Contractors approached Tradie Web Guys because they wanted to increase their marketing efforts online in order to obtain fresh leads. In just 4 months after launch, more than 70% of their traffic is coming through organic and direct sources.
The Project

Building a website for electricians that aligns with their marketing strategy.

Visual Design
Content Writing
Digital Marketing
Email Marketing
Elevation Program
Looking for any of these services?
east electricals responsiveness

The Business

East Electrical Contractors is a family-run business with 19 years of experience in the industry. Established in 2020, they serve Canberra and Queanbeyan and place quality workmanship above anything else, and even have a 12-month guarantee for it. Their Master Electricians provide residential and commercial electrical services, as well as services involving solar systems, solar batteries, heating and cooling installations. They have an attractive brand and are proud to showcase their work.

The Objective

East Electrical Contractors wanted their online presence to reflect their success offline. They were looking to increase their online marketing in order to generate more traffic in order to get more leads. Basically, they wanted to bring in more business using their online marketing efforts.

The Challenges

East Electrical Contractors wanted their website to see more traffic, however the original website wasn’t built for the search engines. It lacked the keyword and location specific content that would help them show up on search engines, as well as original imagery.

The Solution

East Electrical Contractors came to Tradie Web Guys with a goal of increasing website traffic. We set out to redesign the website to include updated content on service pages, improved call to action features and a fully responsive design.

The content written for East Electrical would make their website more attractive to the search engines, and allow them to show up when someone searches for their services and location. Without this aspect of our service, their website would essentially be invisible to the search engines. Creating this content will allow their website to adapt to SEO services, Google Ads and other marketing strategies in the future.

The company was amazing at providing original videos and images, which is great not only for user experience and building rapport, but also search engine friendly.

The Results

Getting seen and generating leads

70% of Traffic from Direct & Organic Search

Since Commencing SEO Services

New Leads

Generated Monthly

99.9% Uptime

Website Maintenace & Security

Final thoughts

The Results 4 Months After Rebuild

New Leads Generated Monthly

70% of Traffic from Direct & Organic Search

Since Commencing SEO Services

99.9% Uptime

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