Creating A Top Ranking Website Using Digital Marketing for Electricians

Dois Electrical approached Tradie Web Guys because they were experiencing spectacular growth and wanted their website to match this. By making a few key changes we saw their monthly visits increase 600%.
Meet DOIS Electrical.

With over a decade of experience in the electrical industry, it was time for Dois Electrical to upgrade to a functional, attractive website to further improve their presence online and accelerate their success.

The Project

Increasing the visibility of an electrician website to add to their offline success.

Visual Design
Content Writing
Digital Marketing
Email Marketing
Elevation Program
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The Business

Dois Electrical is a residential, commercial, and industrial electrical contractor with more than a decade’s worth of experience in the industry. They serve the electrical needs of Sydney’s Inner West, a very competitive location, and focus on providing quality workmanship at affordable rates. They have a wide range of services, including data cabling, solar energy solutions, heating and cooling.

The Objective

The owner of Dois Electrical, Adrian Diamante, wanted to keep up the momentum his business has seen in the last year. While their previous website worked well enough to give information to anyone searching their name, Adrian wanted to start establishing his business as the go-to electrical company in their local area.

The Challenges

The electrician space is just as competitive online as it is offline. To ensure Dois Electrical could switch on a marketing campaign down the track and reach for that #1 spot on Google, their new website needed additional content.

While this isn’t a challenge, it did require extra time to research the most effective keyword strategy and write content accordingly.

The Solution

To give them the best chance at online marketing success, Dois Electrical had their website rebuilt. They were very cooperative in sending through original images of jobs and team photos, all of which make a huge difference in building customer rapport and standing out against the competition.

As mentioned previously, new content needed to be written for their range of services. Our SEO team got to work analysing keywords to make sure service pages were written in the most effective way to align with our marketing strategy. We look forward to seeing his website gain traction over the coming months and continuing their marketing journey!

The addition of the Customer Management System (CRM) will allow this website for electricians to use collected data (from form completions) and their existing database to nurture their client base and develop it as an asset.

With all the necessary foundations now established, this website for electricians Dois Electrical is ready to begin an online marketing campaign that is sure to deliver results. We look forward to revisiting this case study in a few months and sharing them with you!

The Results

4 months after launch including SEO Scale Plan

17 keywords

on the first page of Google search

349 keywords

appearing in SERP's

Top ranking organic positions

for terms such as CCTV Inner West and Expert Data Cabling

Increasing number of users per month

increased from zero to 600+

The Results 6 Months After Rebuild

Keyword position improvement of 200 places

10.7K Google My Business Impressions

New leads generated monthly

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