First Impressions Count On Websites For Builders

Holden Constructions needed a website that would match their calibre of work and align with SEO for builders. We listened to their goals and designed a strategy that would grow with their business.
Meet Holden Constructions.

Holden Constructions approached Tradie Web Guys because they wanted their company to have an online presence. They requested a complete redesign to a fully functional, attractive website that could be used to further improve their success.

The Project

A Scalable Marketing Strategy For Builders

The Business

Andrew Holden has a team of three dedicated builders and is growing. They focus on luxury residential builds and are based in Kellyville, NSW. Like most builders, Holden Constructions doesn’t need a lot of work to stay busy, so all they need from their website and marketing is quality leads, ideally closer to home (because who likes to commute?). While they are capable of servicing all of Sydney, it made the most sense to focus marketing efforts on their ideal job type and then grow their service reach as the business and team grows.

The Objective

The main goal for Holden Constructions was to make a website for builders that would get them leads online, specifically through showing up organically on the search engines. The second goal was to build them a beautiful website that would tell their story and present their services because once someone finds you on search, the first impression of your business is your website!

The Challenges

There were no real challenges, but we did have to essentially rebuild the website from scratch. The old site lacked content, structure and visual appeal.

The Solution

The process for web development began, complete with creative copywriting that would target the client’s ideal location and services. If your website content doesn’t include your location, you are far less likely to show up in search for trade based services. 

The client was also cooperative in providing original images, which made the finished product of their website even more attractive. They have submitted several case studies, which is one of the best ways to show prospective customers what you can do for them.

Holden Constructions is enlisting our SEO for builders services, and as the campaign continues, we will continue to optimise their website and brand in line with a location and service based strategy.

You don’t have to be everything to everyone” is what Tradie Web Guys CEO Matt Jones says. You just need to have what a few people want, and we can help you get there.

The Results

4 months after launch including SEO Scale Plan

17 keywords

on the first page of Google search

349 keywords

appearing in SERP's

Top ranking organic positions

for terms such as CCTV Inner West and Expert Data Cabling

Increasing number of users per month

increased from zero to 600+

The Results 6 Months After Rebuild

Keyword position improvement of 200 places

10.7K Google My Business Impressions

New leads generated monthly

 

Looking for similar results?

Our team of digital experts are ready and waiting to help businesses of any calibre.

Whether it’s better SEO, a brilliant website, or another digital solution to get you seen in search engines and generate new leads, we’re here to help. 

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