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Hitting Performance Goals & Achieving Results With A Website Upgrade

If you have a visual service such as roofing, showcasing your work on a functional, attractive website will make your business more appealing to customers. Find out how we improved the website for roofers Hunterline Roofing in the case study below.

Meet Jarrad
He has been website and marketing client with Tradie Web Guys for many years. His commitment to SEO has seen his roofing company continually rank first page in his area, and he is constantly booked and busy! He didn’t ask us to rebuild his website, but we did anyway, so that he can continue to keep up with the competition and rank highly on search engines.
The Project

Why Performance & Functionality Matter On A Website For Roofers

The Results

Before & After Website Rebuild

Near Perfect Diagnostic Performance

Decreasing Bounce Rate

Improved page load speed by 76.95%

Increasing User Time On Page

The Business

Hunterline Roofing is a successful roofing company in Newcastle, NSW. They have a good reputation in the area, and stay busy year round. Their website is top ranking for their services in the local area, and gets most of it’s traffic through organic and direct search.

The Objective

The main objective in rebuilding this roofing company’s website was to give it the capacity for additional elements, make it load quicker to enable for video enhancements, and make it more attractive to prospective customers.

The Challenges

During any website rebuild, we take care to ensure that no data contributing to the client’s existing SEO ranking is lost. The creation of a new website can come at a cost of local rankings if not executed correctly, so knowing what needs to be done to mitigate risk takes an expert skillset.

The Solution

Tradie Web Guys decided to completely rebuild the client’s website on a new platform. The new website had faster load speeds and allowed for better showcasing of the client’s projects, images, and media. We were able to deploy new features and technologies that were not available when the previous version of the website was built, creating a more modern look and feel.

As we do with all of our marketing clients, we emphasised the importance of showcasing the client’s visual product and telling their story in a way that would build trust and rapport with potential customers. Featuring project galleries on their website to show the type of work they do, the type of clients they work for, the location of their work, gives potential customers an opportunity to decide if they are the roofing company they are looking for.

We will continue to improve the SEO and local presence of Hunterline in their area, and maintain their top position. However, to date the client is still telling us they are busy, indicating that the new website is having a positive impact on their business!

Want more information on how you can improve your online presence and grow your database?
Tradie Web Guys

Want to find out how well your website is performing?

Here’s a quick checklist of key indicators.

Does your website present you as a professional and modern business?

Is your website mobile-friendly and responsive?

Does it load in a flash?

Does it immediately convey the message of what you offer?

Are there clear call to actions on the first page they land on (form or phone)?

Book in an Opportunity Assessment, where we will audit your existing website for free and give you an obligation free strategy report on key areas you can improve.
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