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Subscribe: iTunes | Stitcher | SoundcloudRSS Reviews and testimonials are conversion factors which tradespeople and contractors shouldn’t neglect. Time and time again, we’ve seen people become customers after reading positive reviews or testimonials. The power of reviews is definitely something that tradies should learn to harness and manage responsibly. In this episode, we put the spotlight on reviews and testimonials. Joe Mikitish is with us today as we dive into the entire landscape including how to obtain reviews, where to put them up, and making them a part of your process. We also discuss how to handle negative reviews when they come up, which happens in any industry. If you’re a business owner interested in utilising reviews and testimonials the right way, this episode is exactly what you need.


What’s Discussed In This Episode:

  1. Joe’s background and what Winning Reviews does [06:04]
  2. Who are the businesses they work with [08:01]
  3. The transition to digital word-of-mouth [09:40]
  4. The problem with relying on Facebook and Google reviews [14:47]
  5. Other platforms for reviews [16:37]
  6. The longevity of free real estate in Google My Business [18:37]
  7. Joe’s process around navigating negative reviews [22:00]
  8. Making obtaining reviews as part of the process [25:19]
  9. Soliciting reviews while following Google rules [27:19]
  10. Leveraging customer reviews [32:40]
  11. Re-engaging customers [38:32]
  12. The relationship between reviews and search engine rankings [45:38]
  13. The difference between Google Maps and Google My Business [47:53]
  14. Publishing reviews on your website [50:44]
  15. Reviews as social proofs [52:36]

About Our Guests

Joe Mikitish is the co-founder of software company, Winning Reviews. Coming from an engineering background, he has worked for companies like Microsoft and HP. He started a cloud computing company in 2005. Winning Reviews later spinned-off from that after he realised the value of reviews. For any follow up questions, just post your questions to Joe at our Facebook group. Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. Tune in and subscribe to The Site Shed: You can also listen to The Site Shed on Apple Podcasts, Spotify, and Stitcher. Thank you for tuning in! If you enjoyed this podcast and this series, please take 5 to leave us a review:

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