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Once you have the foundational blocks needed, a solid content creation strategy is necessary to effectively execute your plans and achieve the outcome you want. You don’t want to just wing it, and you don’t have to do it alone either.
In Part 2 of our ‘Mastering storytelling’ series, Dan and Dani talk about building out the content creation strategy including who to involve, tools to use, and how to deploy it.
If you’re serious about building up your brand through content, now is the time to get moving, so don’t miss this important episode!
https://youtu.be/hjYB5V4ld6k
Resources:
- Come and visit my website at (https://www.thesiteshed.com/)
- Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
- Tradie Web Guys (https://www.tradiewebguys.com.au/apply)
- Get more teachings about content creation at Tradiematepro (https://www.tradiematepro.com.au/)
What’s Discussed In This Episode:
- Who creates the content [05:24]
- Tying together the content with the brand [07:40]
- Getting help from other businesses or other tradies [11:47]
- Creating consistency and accountability [15:39]
- Using content to direct customers to your site [18:28]
- Content comes in many forms [21:52]
- Tools for streamlining the process [23:36]