Chatbots For Tradie business Websites
In the on-demand, real-time business world, your best chance at securing leads and keeping customers happy is quick and effective communication.
It doesn’t matter whether they’re new or old clients, if your responses to inquiries are fast and informed, you’re going to stand out.
So how do you do it? As a business owner or operator, you’ve got a million and one things on your to do list just keep day-to-day operations running – where are you going to find the time to improve your response rates?
We think it’s time your business got better acquainted with chatbots.
First, let's answer the obvious question...what is a chatbot?
A chatbot is a software application that mimics human interaction.
It’s the pop-up box that you see on websites that ask you a question like ‘Looking for something?’ or ‘How can I help?’
It can be installed on any website and completely customised, from the information it shares, to the actions it takes, the entire way it communicates.
Visitors can interact with a chatbot by giving answers to questions it poses or selecting from options it presents them with.
Armed with the visitor’s answer, the chatbot can then use guide them to the information they seek or ping your admin team for a follow-up.
It means you can offer a complete customer service experience for people interested in your services without needing to lift a finger.
Next question...How does a chatbot work?
The answer to this one can get a little complicated as there are a few different types of chatbots that can be designed and installed on business websites.
First, there are rule-based chatbots.
These guys follow a set of predefined rules or decisions that you design. Think of it like a conversation based on a flow chart.
You can decide what questions the chatbots asks, and set up how it responds based on the answer it is given from your website visitor.
Next, there are the AI chatbots.
Artificial Intelligence Chatbots are designed to actually simulate a conversation.
Software developers will teach and train AI chatbots how to analyse a request, identify the intent and then compose a response.
Finally, there is the live chat option.
These bots are mostly used by sales or customer service teams as they do require an actual person on the other side of the conversation.
You can set up a live chat feature on your website to have some of the same questions a rule-based bot might ask before you actually connect them to a live person.
Now, here's why chatbots are important.
Research tells us that difficulty navigating websites as well as finding answers and information are some of the most common frustrations that website visitors experience.
A chatbot, with its ability to redirect website visitors or directly answer specific questions, can help you avoid issues like this and create a swift and smooth-flowing visitor experience.
Websites are a necessary part of running a business in the 21st century, but their conversion rates (from website visitor to lead), are quite often less than ideal.
Chatbots, with their ability to answer questions quickly or provide offers and discounts, are a great way to nudge leads who might not have yet been converted over the hump.
When it comes to website visitors, you won’t just get people who are interested in your services for the first time. You’ll also get your current customers looking for help.
A live chatbot can be a great first point of contact for customers dealing with an emergency, or a rules-based chatbot can assist customers wanting to lodge a complaint.
Not every job lead is going to be available during the normal 9 to 5 hours to get in touch with your business, which means that they’ll usually browse for services and chase responses to inquiries after your office has closed.
Having a chatbot on your website enables you to respond to questions about your service right away, even when it’s out of hours.
Everyone knows that contractor businesses around the world have trouble with time. It can be hard to respond right away when you’re travelling to a job or on the job site.
A chatbot, however, can be set up to respond to customers around the clock. Meaning you don’t have to be by your phone to maintain a good response rate.
Check out these chatbot examples.
Want a chatbot and all its benefits without the hassle?
We've got you covered.
As a digital marketing solutions provider for tradies and contractors, we know it’s hard to dedicate time to perfecting parts of your business.
That’s why we take pride in handling issues like these for you.
Our team will work with you to build a brilliant chatbot that can help capture leads, improve response times and better communicate with leads.