Your prospects’ first impression of your business lies solely in your website.
To them, it’s a direct reflection of your professionalism and services. So, it should be a credible, easy-to-use source of service information and electrical education.
More than that, it also needs to be working for you, not against you!
It should establish your expertise and help to increase your customer base, revenue, brand awareness and recognition, positive sentiment, and credibility.
To help you create a winning website, here are three website development elements that are essential for electricians, like you.
#1 Mobile-Friendly Is A Must
With the advent of convenient, pocket-sized computers (or smartphones), most consumers search for and hire services from their mobile.
Whether on their way to work or on-the-go, they expect relevant, helpful results – fast! And that’s exactly what your website needs to offer to survive, let alone thrive online.
In fact, according to a Google report, 61% of consumers are unlikely to return to a website that is not mobile-friendly. Even worse, 40% turn to a competitor site instead!
To keep your competitive edge (and traffic), your website needs to be responsive, adapting to any screen size seamlessly.
It also needs to load incredibly fast for on-the-go use, with mobile-optimised content and calling options.
#2 Optimised For SEO
SEO is a long-term, cost-effective strategy for increasing targeted, organic (unpaid) traffic and local foot traffic, which is crucial for competitive trades – like electricians!
By incorporating commonly searched terms (or keywords) into your content and infrastructure, SEO exposes your site to users ALREADY searching for your services.
When they land on your website and find the relevant information they were seeking, they’re highly likely to convert to customers.
Taking it a step further, with the help of a digital marketing agency, you can target local prospects who are searching or looking for an electrician online!
This is essential for electricians, shrinking their online competition pool to those using local SEO tactics too.
#3 Swift Page Speeds
Your page speeds significantly influence users’ experience (UX) on your website and your SEO ranking!
The faster your pages load, the faster your prospects can find what they’re looking for on your website.
Consumers crave instant gratification – and if they have to wait for it for more than 3 seconds, they’ll move on to a website that can deliver.
Having swift loading speeds also signals to Google that your website gives users precisely what they’re searching for in seconds, boosting its ranking in search results!
Knowing which elements are essential is one thing, but delving into website development is another thing entirely!
Here at Tradie Web Guys, you can focus on being a tradie, while we handle the techie stuff.
After years of amping up electricians’ businesses, we have the experience and expertise you need to create responsive, results-driven websites that sell.
Ready to conquer your competition? Get in touch with us today for the development of websites for electricians!