Websites are incredibly effective for any business. However, when designed and developed with a tradie business in mind, they should be a part of every tradie’s toolbox. Sure, you offer a hands-on service that relies on word-of-mouth recommendations and hard, physical work. A website is just a luxury, right? Wrong. Websites for tradies are the shopfront and portfolio of today, drawing prospects in, giving them the information they need, and making it as easy as possible to book a job.
There are several ways a tradie like yourself can use a website to expand your business and generate healthy revenue online. As Australia’s leading tradie-focused digital marketing agency, Tradie Web Guys’ web designers explained how you can do this.
Make Your Business More Visible To Searchers Seeking Your Services
Firstly, you should consider having an SEO specialist optimise your website for SEO. Local SEO techniques, in particular, will make your business much more visible to those who are searching for your services in your local area. Not sure what SEO, or Search Engine Optimisation, is? It’s an online discipline that, when done well, positions your website on the first two pages of search engines like Google for search terms that are related to your offerings.
For example, if a prospect in your area searches for “blocked drain solution near me,” your website will be one of the first they see. An SEO specialist will also work to capture user intent by targeting those readiest to buy-in. In the above example, you can see that this user has a problem that they need help with now, making them more prone to impulse hires. And, with expert SEO tactics, you can be that solution.
Make Your Services Available 24/7
One of the biggest benefits websites can offer tradies like you is that they make your business address, project gallery, and contact details available to prospects and customers 24/7 – no supervision needed! Not only does this position you as a tradesman that can be relied on, but you can leverage it to generate more business. Ask your website designer to include extremely visible Call-To-Action buttons (EG: Help Me Now!) and a copy that states you are available 24/7 for emergency call-outs. This is especially important for plumbers and electricians, as your customers often face unexpected issues after-hours (and trust me, your competitors are already on board).
There are infinite tactics that tradies can use to leverage their websites and generate ample business opportunities online. However, doing so alone can be an expensive process of trial-and-error with little reward. At Tradie Web Guys, our background in the tradie industry and digital marketing expertise has helped us develop strategies specifically for maximising the return-on-investment for tradies like you.
Contact us now to discuss your needs and how we can help you meet them, or get started here now!