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How To Transform Your Website Into An Effective Marketing Tool

Did you know that an average internet user spends more than 6 hours online daily?

Just think of the massive number of potential leads that are online just waiting to be converted!
Of course, you need a brilliant marketing strategy with a strong online presence to attract potential leads. The first step towards successful marketing tactics is building a solid foundation in your website to serve as a launchpad. Your website is the first thing your customers see when they look up your company. It’s where first impressions are formed, allowing you to showcase your expertise and skills. If the visitors landing on your website don’t find it credible, they move on, and you lose the chance to capture a potential lead.

Where to start when it comes to marketing your business? In this blog from Porch, they give an extensive list of traditional and tangible, network based, and online options to market your business. However at Tradie Web Guys, we believe a website can bring massive value to a company, helping generate leads online even without outbound, email and other marketing techniques.

How’s that possible?

Read on to find out.

5 Website Elements To Build A Marketing Website

Optimise Website For SEO

A website without visitors is of no use to a business. An SEO-friendly website boosts search rankings and drives target customers to websites.

What is SEO, and how does it help your business website?
SEO is the process of optimising your website with the goal of ranking higher in search engine results. It involves integrating relevant keywords into on-page content, meta titles and descriptions. Technical SEO includes site speed, internal linking, site map and all the factors needed to improve search rankings.

An SEO-optimised website is essential to attract customers and boost conversions. Website SEO is a work in progress that requires continuous monitoring and development. Successful SEO requires regular content updates, keyword integration and a website technical SEO audit to meet search engine algorithms, thus improving online visibility. As the internet is an ever changing and growing space, your website and it’s marketing must be continually updating to keep up wit the competition.

Keyword integration should be intent and location-based, especially for local business website SEO. It brings more leads when people search for services they need based on location.
By implementing SEO on your website, you’ll see a noticeable difference in website traffic, which will steadily increase the more you streamline according to visitor behaviour.

Take a look at how we helped a client generate $100,000 in revenue in 3 months with a new website here.

Create A Conversion Focused Website

The first step towards creating a successful website is to formulate a website marketing strategy geared towards conversion. That means every element of your website, from design to content and navigation, should direct the customer to take action.

The most important messages should be visible and ‘above the fold’, the space that the viewer sees once they land on your website, with CTAs positioned strategically throughout the page. The design should be clean and simple, making it easy for the user to follow with the Call to Action being direct – using bold colours and a larger font to make them stand out.

The focus of the website should be on steering the customer towards the desired goal without being aggressive with too many pop-ups and CTAs.

Have A Growth Driven Website Design

Your website is an ongoing evolution of your business. It should be treated as an asset that requires continuous improvements and corrections based on user behaviour. A growth-driven website’s design should be able to adjust design and content changes, testimonials, service additions, blogs or more when required.

Tracking user website activity with analytics will show click-through and bounce rates, the pages with the most and least traffic, etc. Analysing the data provides critical insights, both quantitative and qualitative, to improve the website user experience and draw more traffic.

With a growth-driven design, it’s easier to implement changes in the existing copy, building on the existing website to give you:

  • Increased conversions and sales
  • Data-driven changes
  • A flexible, scalable website
  • Monthly improvements
  • Lower website construction cost

Ensuring the website always stays relevant to your target audience, bringing in a steady income, more leads and a higher average website growth rate.

Use Google Ads For Website Traffic

Google Ads is a powerful tool that can help you to reach new customers and grow your business. By using keywords that relate to your business, your ad appears to people searching for services or products you offer. The ads can be targeted to specific demographics, including location, age, and gender.

Google Ads offers detailed reports that show how well your ads are performing. This feedback can help you to improve your campaigns and get the most out of your advertising budget, ensuring you don’t spend more than you can afford.

Even by spending a minimum amount on Google Ads campaigns, you can effectively increase your website traffic to attract leads to convert, thereby increasing profits.

Don’t Forget Your Competitors

Scope out your main competitors’ website design and marketing strategy to get an insight into their strengths and weaknesses and identify changes in market trends. Use the information to develop a dynamic marketing strategy to attract visitors and convert them into customers.

Professionally Created Marketing Websites Designed To Convert

Want to supercharge your business website into a 24/7 marketing tool?

Tradie Web Guys specialise in building, managing and developing custom business marketing websites to increase sales. Our website conversion optimisation services integrate all the elements of a successful website to improve performance, user experience and search engine rankings. Reach out to us for more information on our website optimisation services today.

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