Google Adwords for tradies, now Google Ads, is the online lifeline tradies across Australia need to generate a healthy revenue from their website.
It allows you to be exactly where prospects are searching for you, the first search results amongst the top few results in a Google search – and your area!
Essentially, Google Ads is a paid service that uses an almost infinite number of data points to precisely target your perfect prospects based on their search words (keywords) and phrases, demographic and geographical information, and much more.
It’s a complicated technological auction that allows you to bid on specific keywords. And the higher you bid, the better your ads will perform.
Unless, of course, you have the tactics of a digital marketing agency that works for tradies under your toolbelt! These range from bidding long-tailed and negative keywords to geotargeting.
So, what makes Google Ads so effective for tradies?
It Targets Consumers Most Likely To Turn Into Customers
When a consumer uses search terms like ‘plumber near me’ and ‘how to fix broken toilet,’ it shows that they have high intent; that they need this service, right now.
Google captures this high intent, ensuring your ad is placed in the top few search results – and with professional help – on the first page of their search.
When done right, this is incredibly effective because consumers searching for these results are highly likely to book the tradie they need on impulse, as well as out of necessity.
Catch The Customers Your Competitors Can’t
Having Adwords means your website and business will be front and centre when the customer performs a search, ultimately resulting in more leads!
When a potential customer searches ‘electrician NSW,’ you’re competing with a plethora of other sparkies saturating the NSW section of the ether. And competition is fierce – you can quickly end up on the third search results page (ouch).
With Google Ads, however, your website (and business) will be directly in front of these searchers, letting their high intent ensure they follow-through!
And for those competitors already using Google Ads, and take my word there will be, a digital marketing agency has the strategies required to out-bid and perform them.
Prospects Will Know Who You Are
Any potential customers that don’t click on your ad will still know your business name and are much more likely to remember your ad after seeing it first, front and centre.
This boost in brand awareness and recognition is a lot more impactful than you may know. The next time they need your services, especially if they see your ad again, they’re more likely to choose you out of familiarity!
Words can’t describe how important Google Ads is for boosting tradie businesses in a time when they need it most. But, if Google Ads is king, then the help of a tradie-focused digital marketing agency is key.
At Tradie Web Guys, we use our tradie background to offer tailored strategies developed explicitly for trade-based businesses, making them exceptionally efficient. We know the terminology, we know the clientele, and we know how to get you more of them through Google Ads for tradies.
Call us today; it’s time to thrive online!