Unfortunately, to meet the demands of today’s modern marketplace, word-of-mouth and shockingly good skills aren’t enough for electricians.
Nowadays, when potential customers need services, they look to the all-knowing Google for their answers. In September 2020, this resulted in over 85,400 searches per second.
Simply put, yellow pages are no longer an option.
Every transaction, price check, or window-shop begins on your website – and if they don’t find you, they will find your competitors!
Here’s why you need one.
#1 Meet Customer Expectations With Expertise
With almost 1.8 billion websites active right now, your potential customers expect to find your business online – just like they can find your competitors.
A professional website will not only meet this expectation, but exceed it too!
It positions you as a credible professional who cares about the experience and service your customers receive, promoting a positive sentiment.
You can use it as a platform to meet these expectations with your expertise, promoting your specialties, qualifications, and testimonials!
This significantly boosts brand awareness, exposing your brand and it’s benefits to thousands of searching eyes seeking your services – keeping you front of mind!
#2 The Proof Is In The Portfolio
As the beginning of every buyer’s journey, a website is the perfect platform to promote your work and results!
Before and after pictures build trust and credibility, giving prospects a taste of what to expect by showing off your skill sets.
You can also add value with useful, informative content relating to your work. This shows your dedication to making their lives easier and positions you as their local expert on all electrical matters!
#3 Lure Lucrative Local Leads
With a professionally built website, you’ll be able to compete for and convert local leads into customers as quick as a click!
When a local user searches online for your services, your website will appear as one of the most relevant results in the first couple of results pages (the only ones that matter).
Local pages and listings will also be created or claimed to increase your exposure to these searches. This is especially important for small businesses, as your competition pool shrinks to those in your area!
#4 Significant Savings
Traditional marketing efforts are no longer cost-effective. Although helpful, they’re (expensive) mass marketing shots in the dark with no guarantee that the right eyes will see them!
With a website, your information and marketing are available 24/7 – at half the price.
It’ll also be optimised to target prospects already searching for your services. This precise targeting creates more customers for less, as you’re not wasting money on mass advertising.
You may think you can’t afford one, but you can’t afford not to have one!
Now that you’ve seen the evidence, resistance is futile! It’s time to take charge and get a website professionally developed.
That’s where Tradie Web Guys come in.
Coming from a tradie background, we get the lingo, we understand the constraints, and we know how to market electricians like you for real, ROI-inducing results!
Visit our website to see how we can boost your business online. What are you waiting for?
Related Tag: Websites for Electricians