Strong digital marketing ideas for roofing companies are a crucial step in its journey to online success. However, in 2020, marketing is a whole new ball game and many roofing companies are having to adjust their strategy to adapt to the rapid digitisation brought about by COVID-19.
Luckily, there are various strategic tactics available to help roofing companies like yours reach their preferred target audiences with persuasive marketing messages that sell.
#1 Optimise Your Website
This is the basket that should contain a good portion of your eggs. Why? Because it acts as a comprehensive, 24/7 sales representative, which potential customers are going to seek out to find more information on your services, standards, professionalism, and how to contact you for work.
So, what does it take to optimise a website?
Firstly, one of the key elements is to ensure that it’s functional and fast. It’s proven that users expect a website to load in 3 seconds or less. If your website is taking longer than this, it will deter prospects, pushing them away from your business and towards your competitors.
Secondly, you have to ensure that your site is optimised for SEO. Digital marketers who specialise in SEO for tradies will incorporate commonly searched terms (or keywords) into your website copy and content to ensure they are exposed to prospects in search results. They will also build links in your content to pages on your site and other authoritative sources. The specifics of SEO and benefits they hold for tradies are so expansive that they deserve their own blog post, which you can find here.
Thirdly, and very importantly, your site needs to be rendered so that it can be easily accessed and viewed from any device, especially mobiles. Then, ensuring that your website is filled with helpful, high-quality, and engaging content relevant to roofing is going to seal the deal and ensure that people follow through with your services.
#2 Conduct Keyword Research
For roofing companies like yours, the proof is in the portfolio!
Prospects will not hire or even consider your services if they can’t easily and quickly access high-quality, real images of your recent projects. Roofing is a tangible trade, and your prospects want tangible evidence of your prowess.
Without examples on your website or social media, your potential customers are unlikely to trust your work or put in the effort to contact you for pictures – they will head on over to your competitors instead. And traditional methods like flyers aren’t enough when all your prospects are browsing and buying online.
- Advertise your recent roofing work on social media
- Upload high-quality portfolio photos to Yelp and Google
- Make sure your website has a portfolio page that is updated regularly
#3 Register As A Google Business
Registering your company as a Google business is a must!
And guess what, it’s completely free and remarkably user-friendly. How does this benefit you? It means that, when customers search for your business, they will receive an all-inclusive bar of information regarding your business. This helps you earn the lion’s share of local search results and traffic in your area.
You will also have access to valuable tools such as being able to display and respond to customer reviews, uploading quality photos to show off past projects, add up-to-date trading hours, and lastly, all necessary contact information. And we can assure you that many of your competitors have not thought this far yet, giving you a massive leg up!
As you can see, digital marketing is an essential ingredient in roofing companies’ online success. However, roofing is a hands-on trade. It’s unlikely that you have the time and technical know-how to develop and execute an effective digital marketing strategy while completing roofing projects. In that case, come to Tradie Web Guys, Australia’s leading digital marketing agency for tradies, by tradies.
With us, there is no shortage of strategic digital marketing ideas and no boundaries to customising them to suit your unique needs. Contact us today to discuss how we can help you dominate your digital domain or get started here!