In today’s digitally-driven world, digital marketing is no longer a luxury – it is a lifeline that every business needs to survive. And that includes tradies too! Although your business is hands-on, relying on past projects and recommendations for business, you are missing out on a significant proportion of jobs by forgoing digital marketing services. Not only that, but traditional tactics are now outdated and over-priced in comparison.
Digital marketing has become extremely low-cost as everyone flocks online, making it a low cost and highly effective way to market your offerings and expand your customer base. However, that’s only when done well. Our experts are here to help, listing three digital marketing mistakes tradies as you must avoid.
#1 No Website Or Social Media
It’s time to face the facts. No longer are potential customers low hanging fruits ripe for the picking. Today’s tradies are faced with hyper-competitive markets where brand exposure and consumer trust are harder to earn – especially without an online presence. And that’s exactly what a website and social media profiles will do for you – they position you as an authoritative, trustworthy, and successful tradesmen to work with. Today, every job starts with a consumer searching for the service online. If they can’t find you, they can’t hire you.
#2 Website But No SEO
Having a fully-functioning website is one thing, but without SEO tactics incorporated, it’s unlikely that the right prospects will find it. SEO, or Search Engine Optimisation, uses proven techniques to expose your website to prospects who are actively searching for your services in your area – and ready to hire you. An SEO specialist will use both standard and local SEO tactics to ensure that your website is one of the first results to show up for relevant searches in search engines like Google and Yahoo.
They will specifically target those consumers who need your help NOW by targeting their tactics to capture ‘user intent.’ For example, if a user searches for “emergency plumber Gold Coast,” they clearly need your help ASAP and are much more likely to follow-through on hiring you out of urgent necessity.
#3 Focusing On Acquiring New Customers
Sure, getting new customers is essential to a thriving tradie business. However, it’s also expensive and difficult in comparison to retaining your current ones. That’s where email marketing comes in. With the help of a tradie-focused digital marketing agency, you can create advanced, automated email marketing campaigns that are focused on nurturing the leads you have already earned – your current customers. Not only will these emails prevent you from neglecting your customers, but it will help you generate more business from them now and in the future. These emails can be personalised to increase their success and offer receivers’ content that positions you in a positive light, such as educational blogs, or specials that increase call-outs.
As you can see, there are several mistakes tradies can make when it comes to digital marketing. But, keep calm and read on! At Tradie Web Guys, we are considered a mentor of sorts to tradies navigating our digital world. With our tradie background and digital marketing expertise, we are the helping hand you need to succeed online.
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