Finding new leads and nurturing them into paying customers has always been a challenge for roofers. However, now that today’s market is almost exclusively online, it’s become even harder. How can you reach your customers and persuade them to buy in? Through digital marketing!
However, when you’re new to the digital domain, this marketing method may feel overwhelming for hands-on roofers. Keep calm and read on! At Tradie Web Guys, we’re specialists in digital marketing for tradies like you. We’ve decided to share our top three digital marketing tips and tricks to help.
#1 Optimise Your Website For SEO
SEO, or Search Engine Optimisation, makes your business more visible to the relevant prospects in search engines like Google and Bing by incorporating commonly used keywords and other aspects into your website. When a user searches for your services using keywords like “plumber near me” or “hot water heater repairs,” your website will show as one of the first results – making them more likely to visit your page.
When optimised by SEO specialists, your website will bring in visitors that are higher in quality (relevant to your business and ready to buy-in) and number. You can even target prospects based on their readiness and location!
#2 Google My Business
Originally known as Google Places, Google My Business is a nifty, free tool to boost your SEO ranking on search engines and appear in Google Maps, Google Earth, and Google search. Furthermore, this is necessary for local SEO, which helps you target your messages in a less competitive, more proximal market. If you set up a Google My Business profile with your correct contact details, address, and pictures of your physical business (if you have one), your standard and local SEO results will soar, as will your leads and call-outs.
#3 Offer Discounts, Free Estimates, And Content With A Catch
One of our favourite trade secrets involves developing rapport with your customers through special offers, free quotes, and content in exchange for their contact details. This way, you can position yourself in a positive light while increasing your leads and jobs simultaneously – without much cost involved on your part. Essentially, you offer your prospects real value in the form of helpful information through content creation and exclusive discounts seemingly without asking for anything in return – except for their contact details. Then, you can nurture them through email marketing to become paying customers while sending them updates, news, and more content to keep them coming back. The result? You will be front of mind every time they need a roofer.
As you can see, there are several avenues in digital marketing for roofers like you to streamline their business, increase leads and jobs, and generate business online. However, developing an integrated, targeted digital marketing strategy while running a business is no walk in the park. That’s where Tradie Web Guys comes in!
As a specialist digital marketing agency that focuses on strengthening the online presence of tradies, we have the tools, tech, and tactics to help you crush your competition online. We will develop, nurture, and update your digital marketing strategy while you enjoy the profits!
Contact us to discover how we can help your business boom online or get started now!