Trying to understand the ins and outs of digital marketing and leverage it to grow your business online can be challenging for tradies. Your day is already filled with call-outs, admin, and running your business. That’s where digital marketing agencies come in. You will have access to their wealth of resources, skills, manpower, and technology to strengthen your online presence and increase sales.
However, that depends entirely on choosing the right one for your business. In this blog, we look at three crucial questions to ask your potential picks and yourself before hiring them.
#1 Do You Focus On Tradies?
Tradies like you are unique. You have your own set of opportunities, restrictions, requirements, jargon, and clientele. For your digital marketing strategy to produce a healthy ROI, it needs to be tailored to your specific needs, wants, and barriers. Otherwise, you risk wasting money and time on a campaign that won’t deliver. That’s why you need an agency that specialises in digital marketing for tradies. With their intimate knowledge of your trade and industry, they will be able to target your most profitable prospects with marketing messages and content that sells your services.
#2 What Digital Marketing Services Do You Offer?
In general, every digital marketing service is beneficial. The combination of every discipline will result in a well-rounded campaign with a higher chance of producing the results you want. However, that doesn’t mean that you will need all of them right now. Firstly, you’ll need to ask yourself which digital marketing services you need – will you need a website developed? SEO incorporated? Content to be created? Based on these answers, you can assess whether the agency you choose offers them, as well as whether they also offer other services that you may need over time, such as automation.
#3 How Successful Are Their Own Results?
There’s no point in hiring a digital marketing agency if they cannot achieve success in their own marketing endeavours. If they can do it for you, they should have no problem doing it for their own business too! So, if you’re thinking about starting a roofing or plumbing blog, check their blog to see how they run and write it. If you’d like them to manage your social media, assess their own profile’s success. If you want them to optimise your website for SEO, see if they come up on the first page of Google for searches like “digital marketing for tradies” or “SEO for tradies.” You could also ask them for references from past customers to get an idea of the results they have helped them enjoy.
Time to get searching! Or, you could skip some steps and come straight to Australia’s leading digital marketing agency for tradies – Tradie Web Guys (it’s in the name). With a background in the tradie industry, we have an intimate understanding of the difficulties you face in generating business and how to overcome them.
Contact us now to develop a customised digital marketing plan or get started here!
Related Tag: Marketing for Tradies