Once a surreal concept, now essential for everyone, digital marketing is crucial for builders like you to thrive online.
Why? Because Google is the go-to guru for solving problems. If searchers seeking “builders near me” can’t find you, they will find your competitors.
But, simply having a website isn’t enough. You need to market yourself strategically to strengthen your online presence and seduce prospects.
Here are three successful strategies that’ll boost your business online.
#1 Content Is King
Gone are the days of obnoxious overt selling! Today’s consumers no longer care about what they can do for you; they want to know what you can do for them.
That’s where content marketing comes in.
Valuable, useful, and educational content is the currency that buys the hearts of consumers. It shows that you prioritise them, without asking for anything in return.
But, there is a return – in the form of authority, brand awareness, positive sentiment, organic website traffic, and customer conversions!
By educating users on your services and related topics, you can build trust and establish your expertise. Proving your prowess makes them much more likely to choose you over your competitors.
Share some home build design ideas and convert them with a seductive CTA. Or create a how-to video for tips that make them trust you. The possibilities are endless!
Pro tip: visual content is key for memory retention; we’re visual creatures!
#2 Engaging Emails
Valuable content is also a great way to barter for personal information. Once you claim your prize, email marketing steps in.
With email marketing, you can retain current customers and nurture new ones. It can help builders like you build brand awareness and promote repeat purchases.
By providing valuable content to those not yet ready to commit, you’ll be front of mind when they are. For example, after a killer kitchen renovation, you can prime them to pick you when their bathroom needs a facelift!
Pro tip: for ease and efficiency, you can automate personalised email campaigns.
#3 Profitable PPC
Pay-Per-Click ads use commonly searched terms (or keywords) to target searchers already seeking your services.
With such precise targeting tactics, you can target based on location to seduce those “builders near me” searchers. This is particularly profitable for local or brick-and-mortar builders.
The best part? Traffic is immediately driven to your website. And you only pay once prospects click your ad!
Pro tip: adjust your budget based on the ebb and flow of business.
But, without the tools, technology, and digital know-how, digital marketing can be daunting for builders. And so Tradie Web Guys were born!
We do digital marketing for tradies, so leave the techie stuff to us! We know exactly what you need to succeed. Let us build a bulletproof online presence while you enjoy the profits!
Contact us; it’s time to thrive online.