Don’t just say you’re the best, prove it.
Having a good-looking website isn’t going to get you as far as you think. To actually engage online visitors and convert them into job leads you need content.
When done right, content can prove you’re the best choice to any potential customer. It can showcase workmanship, detail your services and establish you as an industry expert.
With a few well-written and optimised pieces, like project galleries, blogs and service pages, you can squash doubts and cement yourself as a leading provider, right off the bat.
Getting this kind of powerful copy, imagery and resources up and working effectively on your website, however, isn’t easy. That’s where we come in.
How content helps tradies and contractors.
There are 2 reasons why every tradie and contractor needs to regularly add to and update the content on their website: search engine optimisation and trust-building.
Having a content library full of your industry’s different key terms, topics and themes shows search engines you know what you’re talking about.
Not only can content prove you’re an authority to Google, it can also target key words and searches so your business name shows up where it matters most.
Content that is easy-to-read and strategically placed can easily capture search engine traffic and start to build trust and rapport through information-sharing and value-offering.
How-to articles, free resources, discounts and more can all prove to website visitors that you don’t just know what you’re doing, you’re one of the better providers out there.
How Tradie Web Guys handles your content.
We’re known for going beyond your classic pen and paper.
We’ve been around the block when it comes to using content to get seen and generate leads so we know what needs to be written and where it needs to go.
As part of our content creation service, we’ll regularly update your website with fresh, engaging copy and imagery in the form of different assets and resources, like:
Blogs
Project Galleries
Lead Magnets
Service/Web Page Copy
Our system is also easy-to-use and quick to react. Clients can submit new content to be added or request resources at any time via email and our team will get right on it.
Wondering how Content Creation has worked for other tradies?
"The visual quality and content quality of the website saw some large scale commercial/strata leads coming through, giving us opportunities to quote on projects that, through our previous marketing efforts, would just not have happened."
Not sure if this is what you're looking for?
Content creation can appear to be a simple task that’s easy to manage on your own, so we understand if you’ve got questions around our role or the services we offer – and we’re more than ready to answer them!
To have a chat with our team, contact us today on 1300 417 297 or email us at [email protected]
Alternatively, if this sounds like the digital marketing solution you’ve been looking for, click the button below!
Ready to offer value, gain leads and build brand awareness with content?
Want to know more? Check out these FAQs
Frequently Asked Questions
Content creation involves creating and publishing high-quality and informative content, such as blog posts, social media posts, etc. As a tradie, you can benefit from content creation as it can help you establish your brand as an expert in your field, attract and engage your target audience, and increase your online visibility and credibility.
At Tradie Web Guys, we take a strategic approach to content creation for tradies. We begin by researching your industry, target audience, and competitors to identify key topics and keywords that resonate with your audience. From there, we create a content plan that aligns with your business goals and targets your ideal customer. We also use data analytics to track the performance of your content and make adjustments as needed.
We offer a variety of content creation services for tradies, including blog posts, project galleries, lead magnets, service/web page copies, and much more. Our team of experienced content creators can tailor content to your specific needs and goals, ensuring that it is optimised for search engines and social media platforms to reach your target audience.
At Tradie Web Guys, we use a range of metrics to measure the success of your content creation strategy. This includes tracking website traffic, engagement metrics such as lead generation, and conversion rates. We provide regular reports on the performance of your content, and use this data to continually refine and improve your strategy overtime.
