Content Creation for Tradie Websites

If you want to keep
Google happy, update
your website’s content!

Updating your website’s content is like showering. You need to keep doing it.

As important as it is for a tradie to have a great looking website, it’s equally as important to also have good content on that website.

Good content is what enables us to engage with our potential customers. It’s what gets the conversation started.
The content needs to both informative and relevant, so that your visitor is able to find what they’re looking. This is called ‘good user experience’.

Content however, can also serve another function.

Just as your visitors need to find and relate to your content, the search engines also need to understand what you’re talking about. There are a bunch of characteristics that search engines look for in content. These characteristics are typically referred to as ‘Search Engine Optimisation, or SEO’.

By employing the right content strategy, your website can be created in a way that both your visitors and the search engines favour. One of these indicators is how regularly your content is updated.

Keeping your website fresh and current is a powerful tool, which is why we encourage strategies to help our clients make sure their websites are regularly updated. Some examples of updated content could be:

  • Updating photo galleries
  • Adding project galleries
  • Adding case studies and testimonials
  • Creating FAQ’s
  • Blogging
  • Adding, or removing pages
  • Updating existing pages, etc.

Creating regular content involves strategy and can be somewhat time consuming.
Obviously, if you’re busy doing the ‘real work’, we wouldn’t expect you to have the time to be regularly creating content, which is why we can take care of it for you.

Done for you website content

If you’re a plumber, an electrician, or a builder, we’ve done the hard yards for you!

We’ve build so many websites over the years for plumbers, sparkies and builders, that we decided to create content for those that want it. Why did we do this you say?

  • Because we know you’re time poor.
  • Because we know you to optimise our content for the search engines.
  • Our content is written with your visitors in mind.
  • Because we were sick of waiting for our clients to give it to us.
  • Because we’re awesome.

If you’re a plumber, an electrician, or a builder, we’ve done the hard yards for you!

What is it?

It’s SEO (search engine optimised) content that has been created for a whole range of typical services that plumbers, electricians and builders carry out. Here’s a handful from each:

Plumbing Content

N

Blocked Drains

N

Hot Water

N

Leak Detection

N

Roof and Gutter

N

Gas Plumbing

N

Relining

Electrical Content

N

Power Points

N

Lighting

N

Surge Protection

N

Fault Detection

N

Rewiring

N

Automation

Building Content

N

Renovations

N

First Floor Additions

N

Fit Out

N

Granny Flats

N

Outdoor Entertaining Areas

N

Decks and Pergolas

How can you get it?

Generally speaking, we offer our pre written content packages as an option at the proposal stage. This gives our clients the option to select it if they choose. However, we can also no sell you the content separately, regardless of whether, or not your an existing client.

All you have to do is send us an enquiry and we’ll sort it out for you.

Looking for an ongoing content strategy?

6 month packages

Over the course of 6 months, we put together a content creation strategy that sees your blogs updated every month with a freshly created article that’s relevant to your industry, or niche.

12 month packages

Like the above package, this one offers the same service, over a 12 month period. Different goals require different timeframes, so we’ll guide you towards what will help you achieve those milestones.

What’s in our content creation package:

N

Regular evergreen content created for you

N

Search Engine Optimised (SEO) copy

N

6 or 12 month strategic plan

N

Uploaded for you each month

N

Researched and planned articles

Why let us do it?

N

You don't have to do it!

N

It gets done consistently

N

It get's done by a professional copywriter

N

It's optimised for the search engines

N

It forms part of a 6, or 12 month strategy

N

You don't have to do it! (Did I say that already?)

N

You get a fresh piece of content that you can use in your marketing

Keen to get some content happening?